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ANHEUSER-BUSCH ANNOUNCES 1991 BEER SALES VOLUME OF 86.0 MILLION BARRELS AND INCREASE IN MARKET SHARE

 ANHEUSER-BUSCH ANNOUNCES 1991 BEER SALES VOLUME OF
 86.0 MILLION BARRELS AND INCREASE IN MARKET SHARE
 ST. LOUIS, Jan. 17 /PRNewswire/ -- Anheuser-Busch, Inc., the brewing subsidiary of Anheuser-Busch Companies, Inc. (NYSE: BUD), and the world's largest brewer, sold 86.0 million barrels of beer in 1991 and increased its market share to 44.1 percent, it was announced today by August A. Busch III, chairman of the board and president of the parent corporation.
 The company's market share increase of .7 percentage point was the largest in the industry, according to Beer Institute estimates. As a result, Anheuser-Busch widened its market share lead over its major competitors. The company has led the brewing industry in volume sales and market share every year since 1957.
 "Anheuser-Busch is on target to meet our goal of a 50 percent market share in the mid-1990s," Busch said. "We are also pleased to report that in 1991, Anheuser-Busch brands achieved the number one position in the key light beer segment for the first time."
 Earnings for 1991, to be reported in early February, will again be a record, Busch added.
 Sales volume declined slightly in 1991, by 462,000 barrels, or .5 percent, compared to 1990 volume of 86.5 million barrels. This decline was due to a 100 percent increase in the federal excise tax, effective Jan. 1, 1991. It was considerably less than the estimated 2.0 percent volume decline for the brewing industry.
 To avoid the higher prices caused by the doubling of the excise tax, many retailers and consumers purchased beer in December 1990 that they normally would have bought in January 1991. Anheuser-Busch estimates that industry-wide, this shift of sales to the fourth quarter of 1990 from the first quarter of 1991 amounted to about 1.2 million barrels. Absent this shift, the company estimates Anheuser-Busch beer sales volume would have increased about 600,000 barrels in 1991 versus 1990, or .7 percent.
 "Despite the industry's volume decline," Busch said, "Anheuser-Busch brands performed very well in 1991. Three of our brands are among the top five in the industry."
 The Bud family of beers continued to dominate the premium-priced segment in 1991, he noted, accounting for more than one-half of all the premium-priced beer sold in the United States. One standout was Bud Light, whose solid growth outpaced that of its two top competitors' premium-priced light beers.
 Bud Light's performance was one of the reasons that in 1991, Anheuser-Busch light beers -- Bud Light, Busch Light, Natural Light, Michelob Light and Michelob Golden Draft Light -- surpassed the total light beer sales volume of any of Anheuser-Busch's competitors for the first time.
 The company continues to be pleased with the success of two new premium brands it began testing in 1991 -- Michelob Golden Draft and Golden Draft Light. Based on the results of those initial tests, Anheuser-Busch added test markets in the fourth quarter of 1991.
 The Busch family of beers achieved double-digit growth in 1991. Busch Light was the fastest growing major brand in the country. In addition, the Busch brand continued to grow, outperforming both the beer industry and the sub-premium category.
 Natural Light continued as the number one light beer brand in the sub-premium category. Natural Light realized its eighth consecutive year of double-digit growth, and now ranks among the 10 best-selling brands in supermarkets.
 "Anheuser-Busch's success in the beer industry," Busch commented, "is attributable to our uncompromising emphasis on quality, our total marketing effort, our solid wholesaler distribution system and our introduction of innovative new brands, such as Bud Dry."
 Anheuser-Busch produces 13 naturally brewed beers, as well as naturally brewed O'Doul's, a non-alcoholic brew. It also imports three Carlsberg brands.
 The company operates 12 breweries in 12 cities: St. Louis; Newark, N.J.; Fort Collins, Colo.; Williamsburg, Va.; Tampa and Jacksonville, Fla.; Columbus, Ohio; Houston; Baldwinsville, N.Y.; Merrimack, N.H.; and Los Angeles and Fairfield, Calif. Another brewery is under construction in Cartersville, Ga.
 -0- 1/17/92
 /CONTACT: James L. Morice or Paul Wagman, 314-982-1700, for Anheuser-Busch/
 (BUD) CO: Anheuser-Busch, Inc.; Anheuser-Busch Companies, Inc. ST: Missouri IN: FOD SU:


JT -- NY024 -- 0947 01/17/92 11:19 EST
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Date:Jan 17, 1992
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