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ANDY BERLIN NAMED NEW PRESIDENT OF DDB NEEDHAM NEW YORK

 ANDY BERLIN NAMED NEW PRESIDENT OF DDB NEEDHAM NEW YORK
 NEW YORK, April 6 /PRNewswire/ -- Keith Reinhard, chairman and chief executive officer, and John Bernbach, president of DDB Needham Worldwide, today announced four appointments in agency top management which bring new leadership to the New York agency, strengthen its multinational expansion program, provide for a systematic development of U.S. media options, and recognizes added responsibility for two of the agency's corporate executives.
 Andy Berlin, who has been co-chairman and CEO of Goodby, Berlin & Silverstein, is the new president of DDB Needham New York, assuming all duties of that position on May 1 and reporting to Bernbach and Reinhard.
 Peter Falcone, who has been president of DDB Needham New York, has been named vice chairman of the worldwide agency with responsibility for international expansion of key U.S.-based accounts and for the development of new options in U.S. media operations. He is a member of the agency's worldwide board of directors.
 John Bradstock, who has returned from Australia after leading a remarkable turn-around in the agency's performance in Australia and New Zealand, has been named vice chairman of DDB Needham Worldwide with supervisory responsibility for Australia and New Zealand and for multinational supervision of the McDonald's account. He is a member of the agency's worldwide board of directors.
 Jerry Germain, who has been executive vice president and chief financial officer, has been promoted to vice chairman of the company adding new responsibilities for administration, MIS and human resources. He is a member of the agency's worldwide board of directors.
 Reinhard said, "Peter Falcone will continue to be based in New York and will report to John and me in his important new role. His new duties will call upon his proven abilities to help clients build their businesses and upon his entrepreneurial approach to agency structure."
 In discussing Berlin's appointment, Reinhard said, "Andy Berlin and the agency he founded in 1983 have had an enormous impact on our industry. They have been one of a few agencies setting the creative pace for the advertising world in recent years. Our relationship with Andy dates back to 1988, the time of the DDB Needham and BMP merger in London. Goodby, Berlin & Silverstein was then partially owned by BMP.
 "Both John Bernbach and I have long admired Andy's enthusiasm for the business and his passion and commitment to advertising that is not only distinguished by its penetrating creativity, but by its ability to sell clients' products and services."
 Berlin said, "This is the kind of challenge I've always wanted. It represents an opportunity to help shape the form of advertising in the 90s and beyond. DDB Needham and its management team personifies my own approach to this business; to be part of an agency that has an almost religious dedication to the work we do for our clients.
 "One of the real attractions of this opportunity is the chance to work with advertising leaders like Keith Reinhard and John Bernbach. Keith and I have known each other for many years, and working within the Omnicom group, I realized that Keith's vision for the future of the business is identical to mine. Also, John Bernbach's sense of the global future of DDB Needham Worldwide is one that is inspirational and exciting."
 In his comments, Berlin expressed admiration for the creative work and accomplishments at DDB Needham New York and said he is looking forward to the opportunity to help maintain the high standards the agency has established in creativity and account service.
 -0- 4/6/92
 /CONTACT: Lou Tripodi, 212-415-2109, or Andy Berlin or Keith Reinhard (after 1 p.m., April 6) 212-415-3028, all of DDB Needham/ CO: DDB Needham Worldwide ST: New York IN: ADV SU: PER


SH-CK -- NY045 -- 5342 04/06/92 12:04 EDT
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Publication:PR Newswire
Date:Apr 6, 1992
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