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AMWAY-LED AMERICAN BUSINESS CONSORTIUM SPEARHEADS SUCCESSFUL EFFORT TO BRING U.S. PAVILION TO TAEJON EXPO '93

    SEOUL, Korea, Feb. 22 /PRNewswire/ -- The U.S. Embassy announced today an agreement between TAERUS Expo Corp., a subsidiary of Amway Corp., and the United States Information Agency (USIA) in Washington, D.C., to coordinate a consortium of U.S. businesses, states and municipalities in sponsoring the official United States exhibit at Korea's Taejon International Exposition.  Other members of the consortium, who were represented at the announcement, are:  AT&T, Northwest Airlines, American International Group, the State of Michigan, CIGNA Insurance Company, and Price Waterhouse.
    The Taejon Expo, which has been officially sanctioned by the Bureau of International Expositions in Paris, will run from Aug. 7 through Nov. 7, 1993, and carries the theme, "The Challenge of a New Road to Development," with subthemes of technology and the environment.
    Because U.S. government funds were not available for the project, Amway, which does business in more than 50 countries worldwide including the Republic of Korea, worked with the American Chamber of Commerce in Seoul to coordinate a private sector effort to fund, design and operate a U.S. presence at the Expo.  Amway set up the TAERUS Expo Corp. specifically to manage this project.  TAERUS stands for Taejon America Exhibit Representing the United States.  Robert B. Davidson is the project director and president.
    "We are delighted to see this project go forward," said Thomas W. Eggleston, Amway's chief operating officer, who was in Seoul for the announcement.  "This is Korea's biggest event since the Seoul Olympics, and we felt it essential that the United States participate and American companies show their support for Korea.  We are particularly pleased to be working closely with such a distinguished group of U.S. companies, and the State of Michigan, to make possible a U.S. presence at the Expo."
    Eggleston added that he expects the list of sponsoring U.S. companies to expand, now that USIA has officially given the green light to the U.S. consortium.
    The proposal was approved by USIA in Washington on Feb. 18, and the U.S. Embassy in Seoul officially notified the Taejon International Exposition Organizing Committee of the U.S. decision to participate this morning.  The U.S. becomes the 112th country to join the Expo, and Expo Chairman Oh Myung welcomed the news.  "Korea is very proud to be hosting the world in Taejon, and the U.S. presence is a reaffirmation of the special Korea-U.S. relationship," he said.
    In keeping with the Expo's emphasis on technology and the environment, the U.S. pavilion will feature an exhibit centered on the themes of technology, space, the earth, and recycling.  For the creative design, direction and implementation of this project, Amway has secured the services of internationally renowned exhibits designer Stuart Silver.  Silver, a former design director of the Metropolitan Museum of Art in New York, has produced many leading exhibitions worldwide for museums, governments, corporations, and libraries.
    Companies interested in becoming involved in Taejon International Expo can contact Robert Davidson at TAERUS Expo Corporation, 7575 Fulton Street East, Ada, MI 49355-0001 or in the U.S. call 616-676-4544.
    In 1992, Amway was the major corporate sponsor of the U.S. exhibit at Italy's Genoa Expo.  Since the company was founded by Jay Van Andel and Richard DeVos in 1959, Amway has been active in numerous environmental and civic projects throughout the world.
    -0-             02/22/93
    CONTACT:  Kim Bruyn, 616-676-7603, or Beth Cloyd Dornan, 616-676-6445, both of Amway Corp. CO:  AMWAY CORP.; TAERUS EXPO CORP. ST:  MI


-- DE018 -- X420 02/22/93
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Date:Feb 22, 1993
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