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AMWA'S SCIENTIFIC EVALUATION COUNCIL ACCEPTS STAYFREE(R) ULTRA PLUS AS TECHNOLOGICAL ADVANCE IN WOMEN'S HEALTH & HYGIENE PRODUCTS

     AMWA'S SCIENTIFIC EVALUATION COUNCIL ACCEPTS STAYFREE(R) ULTRA
   PLUS AS TECHNOLOGICAL ADVANCE IN WOMEN'S HEALTH & HYGIENE PRODUCTS
    ALEXANDRIA, Va., Dec. 17 /PRNewswire/ -- The Scientific Evaluation Council of the American Medical Women's Association (AMWA) has reviewed and accepted Stayfree Ultra Plus as a technological advance in women's health and hygiene products, it was announced today by Eileen McGrath, J.D., executive director of AMWA.  This is the first and to-date only feminine protection product accepted by AMWA.
    "The members of the Scientific Evaluation Council were very impressed with Stayfree Ultra Plus after conducting a product review and meeting with representatives from Johnson & Johnson's Personal Products Company, who demonstrated the unique properties of the product's core," said McGrath.  "This is the first sanitary protection product to be reviewed by us that is clearly different and effective," she added.
    Stayfree Ultra Plus, a new, revolutionary sanitary protection product manufactured by Johnson & Johnson, is the first commercial product to use the natural super-absorbency of sphagnum, a unique, aquatic plant that absorbs water and holds it tenaciously.  Sphagnum, which grows in the cold, clear waters of Canada, has been used for centuries as an effective means of both personal hygiene and surgical dressings.
    After many years of research, Johnson & Johnson harnessed the absorbent properties of sphagnum to help meet the sanitary protection needs of today's women.  In the patented process, the plant is harvested, purified and compressed into an ultra-thin core material. This natural absorbent core is then sandwiched between a soft fiber layer and a white polyethylene backing.  And, unlike other maxi pads, the core of Stayfree Ultra Plus actually pulls fluid away from the pad's surface and into millions of hollow chambers where it is then dispersed throughout the pad by a "micro-capillary wicking action."
    According to Susan Keithler, manager for Consumer Education and Public Relations for Johnson & Johnson's Personal Products Company, the criteria used at all stages of development, from the initial research to the finished product, were meeting consumer needs in performance, medical safety and quality.
    Stayfree Ultra Plus is 80 percent thinner than regular maxi pads and offers more protection than traditional maxis through a system that combines a unique shape and ultra-thin design with the natural sphagnum core.  It is shaped to follow and cover the lines and contours of a woman's panty, has attachment wings that wrap around the undergarment to keep the pad in place and adhesive strips placed horizontally across the backing.
    "We are very excited that AMWA agrees that Stayfree Ultra Plus is a technological breakthrough in women's sanitary protection.  And because AMWA is an organization comprised of women physicians, they understand and appreciate the product's attributes from both a professional and personal perspective," said Keithler.
    Johnson & Johnson's Personal Products Company, headquartered in Milltown, N.J., markets and distributes Stayfree Ultra Plus in the United States.  The company plans to use the AMWA seal on packages and advertising where appropriate.
    The U.S roll-out of Stayfree Ultra Plus began in September with a comprehensive advertising and consumer education campaign supporting the launch.  A consumer education booklet is also available to consumers, retailers and pharmacists.  And promotional materials direct consumers to call the company's toll free number 1-800-526-3967 with questions, comments, or to request the consumer education brochure.
    The American Medical Women's Association, headquartered in Alexandria, Va., is composed of women physicians and medical students. Founded in 1915, AMWA has 11,000 members and 160 branches.  The Association seeks solutions to problems common to women studying or practicing medicine and acts as an advocated for women's health.
    -0-            12/17/91
    /CONTACT:  Donna K. Ramer or Carol Romeo of CDHM/Ramer, 203-967-7200, for Johnson & Johnson's Personal Products Co./
    (JNJ) CO:  Johnson & Johnson's Personal Products Company ST:  New Jersey, Virginia IN:  HOU SU:  PDT KD-OS -- NY002 -- 2825 12/17/91 09:01 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 17, 1991
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