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AMS Primes Small Group Business With Introduction of New Dental Insurance Products.

GREEN BAY, Wis., July 10 /PRNewswire/ --

American Medical Security Group, Inc. (NYSE: AMZ) (AMS) continued to implement its strategic growth plan by introducing new small-group dental insurance products in 21 states.

(Photo: http://www.newscom.com/cgi-bin/prnh/20010710/MNTU021 )

The GroupDentalChoice products feature increased flexibility in simplified plan designs. AMS believes the restructured products will appeal to a wider range of small employers who buy dental coverage as part of their employee health insurance packages or purchase it on a stand-alone basis.

"The new dental products should be seen as further orchestration of our strategic plan to build shareholder value," said Samuel V. Miller, AMS Chairman & Chief Executive Officer. "The product offering also reflects our continuing commitment to the small group market and the independent agents who represent our plans."

Miller said that the company soon will also be unveiling a new portfolio of small-group health insurance products designed to meet the needs of small employers during a period of significant health care cost inflation.

AMS' new dental plans feature deductibles of $25 and $50 annually or $100-lifetime, and a range of coinsurance and calendar-year benefit maximums that allow the plans to be customized for employer needs. Orthodontia coverage is also available as a plan option.

The plans will become available August 1, 2001, and will initially be offered in Arizona, Arkansas, Georgia, Illinois, Iowa, Kansas, Louisiana, Michigan, Missouri, Nebraska, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Texas, Tennessee, Utah, Virginia, Wisconsin and the District of Columbia. State Insurance Department approval is pending in seven other states.

According to David Roth, AMS Product Director - Dental, the new products have been given high marks by agents who have previewed the new plan design and marketing support.

"Our agents appreciate the fact that we are arming them with very competitive dental insurance products," Roth said. "The new plan designs allow our agents to take a building-block approach with their clients, selecting plans tailored to their clients' needs."

Roth also said that agents are pleased with the fact that customer support is available from AMS every day, around the clock.

Roth is part of an experienced sales and marketing management team brought in by AMS to build market share in its profitable dental business. Other AMS dental managers include Regional Dental Sales Directors Carter Campbell and Lou Baith.

To support the field sales effort for the dental plans, AMS is running advertisements in national insurance industry magazines and sending direct mailers to agents in targeted states.

American Medical Security Group, through its operating subsidiaries, markets health care benefits and insurance products to small businesses, families and individuals. Insurance products of American Medical Security Group are underwritten by United Wisconsin Life Insurance Company. The company serves customers nationwide through partnerships with professional, independent agents and quality health care providers. It provides medical and dental coverage for 652,683 members.

Cautionary Statement: This press release contains certain "forward-looking" statements (within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995) with respect to the Company's business plans. Generally, forward-looking statements express expectations for or about the future, rather than historical fact. Increases in revenue resulting from new products, and the profitability related to any increased revenue, depend on a variety of factors that may cause actual results or event to differ materially from those contemplated by such forward-looking statements. Such factors include, among others, acceptance of new products; the Company's ability to predict rising health care costs and adequately price its products; changes in membership utilization and risk; changes in the Company's relationships with key agents that sell its products; the effects of health care or other legislation; government regulations, including changes in insurance, health care and other regulatory conditions; general business conditions, including competitive practices and demand for the Company's products; general economic conditions and other factors that may be referred to in American Medical Security Group, Inc.'s reports filed with the Securities and Exchange Commission form time to time. Forward-looking statements made in this release express expectations only as of the date they are made. The Company does not undertake any obligation to update or revise such statements as a result of new information for future events.

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Publication:PR Newswire
Geographic Code:1USA
Date:Jul 10, 2001
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