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AMOCO OIL ANNOUNCES ASSOCIATE SPONSORSHIP OF JUNIOR JOHNSON RACING TEAM

AMOCO OIL ANNOUNCES ASSOCIATE SPONSORSHIP OF JUNIOR JOHNSON RACING TEAM
 ATLANTA, Feb. 13 /PRNewswire/ -- Amoco Oil Company has announced a three-year contract to be an associate sponsor of Junior Johnson's racing team beginning with the 1992 Winston Cup season.
 It was announced in January that Bill Elliott, winner of the 1985 and 1987 Daytona 500s and the 1988 NASCAR Winston Cup Championship, will be the driver.
 "The sponsorship will boost awareness of Amoco products in areas where the company would like to enhance its advertising presence," said Don Overbey, Amoco Oil Company director of advertising. "We're primarily referring to the Southeastern U.S., where most NASCAR races are held."
 The sponsorship includes access to the race car for advertising and promotional support among Amoco's jobbers and dealers throughout the racing circuit, Overbey says. He calls '92 a "building year" for the sponsorship, and says "Amoco and its jobbers and dealers will really begin to benefit from the sponsorship in '93 and '94."
 As an associate sponsor, Amoco will display its torch and oval logo on the trunk, the c-pillars, and above the rear bumper of Johnson's red, no. 11 Thunderbird. The Amoco logo also will appear on Johnson's team transport truck, Elliott's uniform and helmet, and the uniforms of his crew members.
 Elliott will drive in the 29-race Winston Cup Series, plus the Busch Clash, and 11 other Busch Grand National events. More than 90 percent of the Winston Cup Races take place in Amoco markets, and the series as a whole draws an annual attendance of more than 3 million.
 Amoco is currently evaluating a variety of advertising and point-of- purchase promotions to complement the sponsorship at its retail locations.
 Amoco Oil Company is the refining, marketing, and transportation subsidiary of Chicago-based Amoco Corporation.
 -0- 2/13/92
 /CONTACT: Patricia Wright, 312-856-5566 or Lisa A. Tibbals, 312-856-4745, both of Amoco Corporation/
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CO: Amoco Oil Company; Amoco Corporation ST: Illinois IN: AUT, TRN SU:

DS -- MN011 -- 9969 02/13/92 17:09 EST
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Publication:PR Newswire
Date:Feb 13, 1992
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