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AMERIWOOD INDUSTRIES SIGNS LICENSING AGREEMENT TO LAUNCH LINE OF MEMBERS ONLY BRAND FURNITURE

 AMERIWOOD INDUSTRIES SIGNS LICENSING AGREEMENT
 TO LAUNCH LINE OF MEMBERS ONLY BRAND FURNITURE
 GRAND RAPIDS, Mich., July 16 /PRNewswire/ -- Ameriwood Industries International Corporation (NASDAQ: AWII), one of the largest producers of ready-to-assembly (RTA) furniture in the United States, and Members Only, the country's largest men's outerwear manufacturer, have signed a licensing agreement whereby Ameriwood will launch a new, upscale line of Members Only Brand Furniture.
 The announcement was made jointly by Edwin Wachtel, president and chief executive officer of Europe Craft Imports, Inc., which manufactures and markets Members Only apparel, and Joseph J. Miglore, president and chief executive officer of Ameriwood Industries, whose Ameriwood Furniture division will produce the new line of furniture.
 "We are excited by the potential impact on our business of expanding into upscale RTA furniture with a quality, high-fashion name like Members Only attached to our product," said Miglore, whose company recently reported record first-quarter sales and earnings.
 James R. Meier, Ameriwood vice president of marketing and sales, said that the line encompasses "a full range of innovative small-office furniture, high-quality storage units, and fashionable home-theater design furniture."
 The line's Woodbridge Collection of rich arbor-oak-finish furniture is already being shipped to stores around the country, Meier said.
 Ameriwood will back its Members Only Brand Furniture with national advertising and promotional support and a toll-free number for consumer assistance.
 Currently, Ameriwood markets furniture under the Affordable and Portfolio brand names, which the company designs and produces in its own state-of-the-art manufacturing facility.
 The company is also one of the leading suppliers of stereo speaker cabinets to original equipment manufacturers of consumer electronics. It has plants in Dowagiac, Mich., and Tiffin, Ohio.
 Wachtel stated that, "Extending Members Only's reach into the furniture marketplace is consistent with our company's philosophy to expand its line to varied consumer products that offer fashion and quality with value pricing. Through our Ameriwood Furniture licensing agreement, we will impact the public in another major retail arena."
 With the addition of Ameriwood, Members Only has signed four new licensing agreements in the past three months. Members Only, the fashion status label of Europe Craft Imports, is a division of The Marcade Group Inc. (NYSE: MAR).
 -0- 7/16/92
 /CONTACT: Joseph J. Miglore, 616-530-6300, or Neil L. Diver, 818-449-2323, both of Ameriwood; or Gabriel Werba or Michael Carmichael of Gabriel Werba & Associates, 313-259-4947, for Ameriwood/
 (AWII MAR) CO: Ameriwood Industries International Corporation; Members Only;
 The Marcade Group Inc. ST: Michigan IN: SU: LIC


ML -- DE022 -- 9793 07/16/92 13:11 EDT
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Publication:PR Newswire
Date:Jul 16, 1992
Words:418
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