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AMERITECH LAUNCHES "CLEARPATH" IN CENTRAL INDIANA.

Ameritech, Central Indiana's oldest and largest communications company, has brought its most advanced service to the area. The company launched its next-generation ClearPathTM digital wireless service in Indianapolis.

"Our customers have told us they want outstanding call clarity and a host of new features for their wireless service," said Mark Ivory, area vice president of sales, Ameritech Cellular Services in Indiana. "Therefore, today we are offering them the highest quality in wireless communications. Introducing Ameritech's ClearPathTM to Central Indiana is yet another way we keep a step ahead of our customers' changing needs."

ClearPath offers customers outstanding call clarity, longer talk time, exceptional privacy and fraud protection, nationwide roaming and features such as Caller ID, Voice Mail with Message Waiting Indicator, and ClearPath Numeric and Text Messaging service and e-mail messaging. ClearPath is based on Code Division Multiple Access (CDMA), the most advanced digital wireless technology available.

Ameritech unveiled its ClearPath service at the glass-enclosed Indianapolis Artsgarden. The event featured the appearance of Johnny Rutherford, veteran race car driver and three-time winner of the Indianapolis 500, who placed the first Central Indiana ClearPath call to Tom Carnegie, the voice of the Indianapolis Motor Speedway. The service is now available in select home service areas including the communities of Anderson, Brownsburg, Greenfield, Indianapolis, Kokomo, Lafayette and Muncie.

Central Indiana is the third market to be served by Ameritech's new ClearPath network. Ameritech launched ClearPath service in Chicago and Detroit late last year following 15 months of extensive testing within its 30 mile, seven-cell testbed. The company 's choice of CDMA technology was the result of earlier trials and service testing, when Ameritech became the first company to conduct a concurrent field trial of competing digital technologies.

"ClearPath marks a significant achievement in the evolution of wireless communications for Ameritech. We've taken a very thorough, methodical approach to ensure this advanced technology not only meets, but exceeds our customers' expectations for quality a nd ease of use," said Walt Catlow, president, Ameritech Cellular Services. "Engineers and employees have trialed the service for many months and now we're ready to deliver truly exceptional digital wireless technology that Central Indiana customers will begin using today."

Additionally, Ameritech debuted EnRouteSM, a new feature available to Central Indiana ClearPath customers. The service turns a wireless phone into a wireless extension of a current home or office phone line by providing subscribers with single number access.

EnRoute is an access and call management tool that provides a bridge between wireless and wireline networks. Simply by turning on the wireless phone the feature is activated. Residential calls are automatically forwarded to a wireless phone. A customer ma y take the call or let it terminate to voice mail. If the wireless service is off, the call will ring to the home or office, as usual.

ClearPath digital wireless service is the latest addition to Ameritech's communications network in Indiana. The company provides residential telephone service to 1.3 million customers in eight of the 10 largest cities in the state. Ameritech's Indiana net work includes more than 95,000 miles of fiber-optic cable. More than 90 percent of the company's call-handling offices use digital switching systems.

The company plans to expand ClearPath service to Cincinnati, Columbus, Cleveland, Milwaukee and St. Louis later this year.

Ameritech is the fastest growing cellular company among the major wireless carriers and has the highest customer retention rate in the industry.

Ameritech (NYSE:AIT) serves millions of customers in 50 states and 40 countries. Ameritech provides a full range of communications services, including local and long distance telephone, cellular, paging, security, cable TV, Internet and more. One of the world's 100 largest companies, Ameritech (www.ameritech.com) has 72,000 employees, one million shareowners and nearly $29 billion in assets.
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Publication:RBOC Update
Date:Sep 1, 1998
Words:627
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