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AMERICANS PICK TOP 'SWEETHEARTS' FOR VALENTINE'S DAY

 AMERICANS PICK TOP 'SWEETHEARTS' FOR VALENTINE'S DAY
 SOUTHFIELD, Mich., Feb. 4 /PRNewswire/ -- Barbara and George Bush


head the star-studded list of people Americans would most like to send Valentine's flowers to this year.
 Mother Teresa, Magic Johnson, Patrick Swayze, Tom Cruise, Mel Gibson, Reba McIntyre, Eddie Murphy, Julia Roberts and Norman Schwarzkopt round out the list of top fantasy Valentines, according to a survey just conducted for Florists' Transworld Delivery Association (FTD/R/), a leading floral authority.
 Reasons cited for selecting these famous individuals to receive Valentine flowers include admiring them or their looks, personality or talents as a performer, and characterizing the individual as a "good, nice person."
 "Flowers and Valentine's Day are a time-honored tradition, and FTD is continually researching consumers' floral gift needs for this important holiday," says Peggy Doyle, FTD president and co-owner of Lynn Doyle Flowers, Inc., Memphis, Tenn.
 "This year, we thought it would be fun and informative to also take a look at which people, both famous and 'real,' Americans would choose as Valentines, and why. Not surprisingly, the people surveyed indicated that the expressive nature of flowers would allow them to convey a variety of sentiments to their Valentines."
 The total list of individuals receiving mentions included Queen Elizabeth, George Burns, Mario Cuomo, Marilyn Monroe and John F. Kennedy. Additional reasons cited for selecting the high profile Valentines included "they've done a good job," "I respect what they stand for" and 'I'm a big fan."
 When asked to name the "real" person to whom they will actually send Valentine's flowers, survey participants overwhelmingly named wives, followed by mothers, husbands and girlfriends. Other actual floral Valentine recipients included daughters, boyfriends, sisters, fathers, grandmothers and brothers, in that order.
 No one mentioned sending Valentine flowers to a grandfather. However, FTD indicates that the trend of giving floral gifts to men for holidays such as Valentine's Day is steadily increasing.
 "Expressing love" was by far the number one reason cited for sending Valentine's flowers. Other reasons included showing appreciation or caring, honoring a special friend or relative, keeping tradition, "because they like flowers," "because they live far away," and "to ensure peace and tranquillity in the household."
 The 1992 FTD America's Favorite Valentine Survey was conducted for FTD Jan. 17-19 by Bruskin/Goldring Research of Edison, N.J. The sample consisted of 1,006 interviews, comprised of male (503) and female (503) adults 18 years of age and older in randomly selected telephone households across the continental U.S.
 -0- 2/4/92
 /CONTACT: Judy Yovanovich of FTD, 313-355-9300, or Barbara Eng of Burson-Marsteller, 212-614-4643, for FTD/ CO: FTD ST: Michigan IN: SU:


PS -- NYFNS3 -- 6471 02/04/92 07:32 EST
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Date:Feb 4, 1992
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