AMERICAN TOURISTER GENESIS SOFTSIDE PULLMAN WINS PRESTIGIOUS 1993 GOLD AWARD FOR INDUSTRIAL DESIGN EXCELLENCE
WARREN, R.I., May 28 /PRNewswire/ -- American Tourister announced today that its Genesis Collection EasyTurn(tm) Softside Pullman has been awarded the 1993 Gold Industrial Design Excellence Award (IDEA), the ultimate symbol of achievement in the industrial design industry. The award, sponsored by Business Week and presented by the Industrial Designers Society of America (IDSA), is part of an annual design competition which began in 1980. The IDSA created the award to foster an understanding of industrial design excellence and how it is achieved. Competing against 675 entries from multiple product categories, the EasyTurn Softside Pullman was one of 31 recipients of the Gold award. Other awards included 26 Silvers and 34 Bronzes. "The Genesis Collection represents a new era in luggage design, with the most functional and stylish luggage available in today's market," notes John Pulichino, president of American Tourister. "The wheel system on the luggage is one of the most significant innovations in wheel technology since softside was introduced. We are extremely pleased that the design industry and Business Week are recognizing our designers' efforts," he said.
High-Tech Contemporary Design
The IDEA announcement comes on the heels of the initial launch of the Genesis Collection. The Genesis Collection of soft and hardside luggage is one of the first that the company has introduced by using computer aided design technology, making it among the most sophisticated, user friendly luggage in the marketplace. After conducting extensive research and market analysis, American Tourister identified a need for luggage that was easier to handle without sacrificing other features and benefits. They also found a need to create luggage to better fit the needs of the increasing number of female business travelers. Based on these findings, in-house designers at American Tourister and design consultant, Joy Tong of New York design firm Group III International Ltd., developed the Genesis Collection, with EasyTurn technology to address the needs of a changing marketplace. Comprised of a revolutionary new wheel design with two fixed center wheels and two rotating end wheels, the softside pullman provides unprecedented maneuverability, literally turning on a dime without tipping, a common problem with less technologically advanced wheel systems.
The Nomination Process
Nominations were gathered and decided upon by eight independent judges who represent leaders in design practices and educational institutions. When voting, judges based their decision on: --Design innovation --Use of appropriate materials and cost-efficient production processes --Benefits to the user, including performance, comfort, safety and ease of use --Benefits to the client, including increased sales and marketing penetration --Appearance --Positive social impact, including concern for ecological and universal design issues Vince Foote, a juror for the competition and fellow member of the IDSA said, "Many is the traveler who has made the mistake of packing too much, making their suitcase on wheels an unwieldy, toppling burden, rather than the helpful product they thought they had bought. The Genesis Softside really is easy turn, rather than easy topple. The detailing and ruggedness of the design make the luggage an elegant, appropriately understated accessory travelers will welcome." Founded in 1933, American Tourister, Inc., is acknowledged as the market leader and innovator in the luggage industry. The company produces a broad range of products including fine quality luggage, business cases, casual bags and travel accessories. Known for its commitment to total customer satisfaction and merchandise quality, many of the most celebrated and successful breakthroughs in luggage design were developed by American Tourister. -0- 5/28/93 /CONTACT: Beena Thannickal of Cone Communications, 617-227-2111/
CO: American Tourister ST: Rhode Island IN: HOU SU:
DD -- NE001 -- 3309 05/28/93 10:01 EDT
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|Date:||May 28, 1993|
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