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AMERICAN SPORT MOTORCYCLES SELL OVERSEAS

 AMERICAN SPORT MOTORCYCLES SELL OVERSEAS
 MUKWONAGO, Wis., March 4 /PRNewswire/ -- Japan bashing! It seems as


if every business in America wants a piece of it. Not Buell (R) Motor Company Inc.
 Buell simply builds the world's best motorcycles and sells them to Japan.
 One-fourth of the firm's 1991 production went to Japan and all signs point to at least that many in 1992. Twenty percent of production is being shipped to Europe. These are sport bikes, a type of motorcycle that Japan builds with great success.
 How does a tiny, understaffed company in a small Wisconsin town challenge some of Japan's most successful industrial giants?
 American know-how and hard work! Concepts that seem to be considered a little old fashioneed these days are working for Buell.
 Started in 1987 by Erik Buell, this company is dedicated to "buying American." "I believe that Americans can compete with anyone," said Buell, president and chief engineer. "I go out of my way to buy American components for my bikes. Sometimes they cost a little more but the quality is unbeatable and the jobs are staying here. My name is on these bikes and they are the finest we can make."
 Buell motorcycles are featured in the latest Taco Bell commercials and have received mention on "Good Morning America." The motorcycle mags have given extensive coverage to the bikes as well as favorable road tests. The March 1992 Motorcyclist magazine calls the bike a combination of "modern engineering brilliance and old world craftsmanship."
 The Buell's big selling points are high quality, great handling, distinctive styling and all-American heritage. "We have found that Japanese and Europeans want top quality and precision handling motorcycles. They actually love American-made products as long as the products meet their standards," says Buell.
 The bike is successful in the U.S. too. "There are large numbers of people who will buy an American product if they can get the type of bike they want," says Buell. "Harley-Davidson (R) builds American cruisers and touring bikes. If you like sport bikes, you used to have to buy an import. Now, we provide an exciting alternative."
 Buell uses the Harley-Davidson 1200 motor and wraps it in a chassis, suspension and body he designed. The bike sounds like a Harley- Davidson, with that distinctive rumble, but looks and feels completely different. The unique chassis and suspension offer road performance comparable to the hot Japanese sport bikes. Buells have won a national road racing championship, numerous races overseas and hold two Bonneville speed records.
 Buell motorcycles are hand built, limted production vehicles (200/year), that meet federal safety, noise and emissions requirements.
 Buells are available at Harley-Davidson dealers worldwide.
 -0- 3/4/92
 /CONTACT: Erik Buell or Dave Gess of Buell Motor Company Inc, 414-363-3767/ CO: Buell Motor Company Inc. ST: Wisconsin IN: AUT SU: AH -- NYFNS3 -- 4761 03/04/92 07:31 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 4, 1992
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