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AMERICAN POWER CONVERSION TO ANNOUNCE PRICE REDUCTIONS ON SELECTED PRODUCTS

 WEST KINGSTON, R.I., July 16 /PRNewswire/ -- American Power Conversion (NASDAQ: APCC) today announced that effective July 26, 1993 it intends to reduce prices on a selected number of its popular Smart- UPS products. The changes in list price reductions will range from 4-16 percent.
 "The company has been experiencing manufacturing cost savings," said Rodger B. Dowdell Jr., CEO, "which has enabled us to lower prices on selected Smart-UPS units. APC has consistently taken advantage of the UPS market's price elasticity by passing on manufacturing efficiencies which can lead to increased sales volumes and market share."
 These price reductions will be effective July 26, 1993.
 American Power Conversion is a leading manufacturer of uninterruptible power sources (UPS) and related equipment and software which protects computers and similar power-sensitive electronic equipment from sags, spikes, blackouts and other power anomalies.
 -0- 7/16/93
 /CONTACT: Debbie Grey, marketing coordinator for American Power Conversion, 401-789-5735, ext. 2142/
 (APCC)


CO: American Power Conversion ST: Rhode Island IN: CPR SU:

CM -- NE005 -- 2349 07/16/93 09:07 EDT
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Publication:PR Newswire
Date:Jul 16, 1993
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