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AMERICAN PLASTICS COUNCIL ENDORSES PROGRAM TO DEVELOP RECYCLING MARKETS

 AMERICAN PLASTICS COUNCIL ENDORSES PROGRAM
 TO DEVELOP RECYCLING MARKETS
 WASHINGTON, Oct. 29 /PRNewswire/ -- In an effort to create and expand much-needed markets for recycled plastics and other recycled materials, the American Plastics Council has endorsed the National Recycling Coalition's (NRC) Buy Recycled Business Alliance.
 "By helping to create markets, Buy Recycled programs can provide some of the pull-through needed to improve the economics of recycling. By endorsing and supporting such programs through the Buy Recycled Business Alliance, we intend to help the markets recover and grow," said J. Roger Hirl, chairman of the board of the American Plastics Council and CEO of Occidental Chemical Corporation.
 In an effort to encourage wider industry participation in Buy Recycled programs, the American Plastics Council (APC) has produced and is distributing a Buy Recycled manual -- titled "Recycling Success Via Purchasing" (RSVP) -- to more than 2,200 members of The Society of the Plastics Industry, Inc. The RSVP manual is a detailed, step-by-step guide for implementing and managing an effective Buy Recycled program. In addition, it includes a 150-page resource document listing manufacturers and other sources of products that contain recycled materials.
 The Buy Recycled Business Alliance is a business effort led by 25 national companies that recently adopted a similar recycling venture. Terry Guerin, NRC's president, agrees that the APC's Buy Recycled efforts will help reduce solid waste and lessen the current recycling bottleneck. "The American Plastics Council was the first group to endorse the alliance in 1992 and has pledged their support for 1993. The NRC is working with all commodities to expand markets for recycled materials and welcomes the impact of the APC program to spur Buy Recycled efforts in the plastics industry," said Guerin.
 Buy Recycled is part of the American Plastics Council's overall program to implement an integrated solid waste management strategy. Among its other programs, the group has launched the following:
 Recycling Demonstration Programs -- Thirteen communities in six areas of the country are now participating in its Plastics Recycling Demonstration Program. As cost data is developed and equipment is tested, this information is shared with communities through manuals, workshops, articles and speeches to help them make cost-effective choices.
 Automatic Sorting Technologies -- The American Plastics Council has helped bring to commercialization two technologies for automatically sorting plastic bottles by resin type and color. These systems are now being tested in full-scale operations where costs and efficiencies are being studied. Additional research focuses on microsorting of different resins once the bottles and containers have been granulated into chips.
 Advanced Recycling Technologies -- New technologies for plastics recycling are being examined through pilot projects that examine evolving recycling methods.
 Rate Surveys and Markets Database -- Twice each year, the American Plastics Council conducts a comprehensive nationwide survey of handlers and reclaimers of post-consumer plastics. Information about their location, specifications and types of plastics handled is made available to communities and potential markets through the American Plastics Council's toll-free hotline, 800-2-HELP-90. The group is also the source of industry data on recycling rates and communities that include plastics in their collection programs. These studies are conducted annually.
 Commercial and Institutional Recycling Programs -- These programs examine improved collection and processing technologies for plastics generated by commercial and institutional sources such as schools, hospitals and businesses.
 These programs, plus those being implemented by individual companies within the industry, have resulted in dramatic growth in the rate of plastics recycling over the past several years. Specifically:
 -- More than 4,400 communities nationwide now include plastics in their recycling programs.
 -- The recycling rate for plastic bottles has increased from 5.6 percent in 1990 to 14 percent in 1991.
 -- The rate of post-consumer plastics recycling increased 47 percent between 1990 and 1991.
 -- The recycling rate for plastic soft drink bottles increased 19 percent in 1991 to 36 percent of all bottles manufactured.
 The American Plastics Council, a joint initiative with The Society of the Plastics Industry, Inc., has brought together the diverse interest of 27 companies within the plastics industry and committed unprecedented resources to address the role of plastics in the environment.
 -0- 10/29/92
 /CONTACT: Susan Moore or Bailey Condrey for the American Plastics Council, 202-371-5319/ CO: American Plastics Council ST: District of Columbia IN: SU:


KD -- DC004 -- 6480 10/29/92 10:18 EST
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