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AMERICAN OF MARTINSVILLE, THE LARGEST MANUFACTURER OF HOTEL FURNITURE IN THE UNITED STATES, ESTABLISHES NEW BUSINESS PARTNERS IN JAPAN -- KOSUGA & CO., LTD. AND SHIBUSAWA INTERIOR

AMERICAN OF MARTINSVILLE, THE LARGEST MANUFACTURER OF HOTEL FURNITURE IN THE UNITED STATES, ESTABLISHES NEW BUSINESS PARTNERS IN JAPAN --
 KOSUGA & CO., LTD. AND SHIBUSAWA INTERIOR
 MARTINSVILLE, Va., Nov. 21 /PRNewswire/ -- American of Martinsville President Robert J. Maricich announced today that his company has developed distribution agreements with two major Japanese firms: Kosuga & Co., Ltd., and Shibusawa Interior, a division of Shibusawa Development Co., Ltd. These new distributors will sell and service all American of Martinsville standard in-line products and custom designs to hotel, health care and university markets in Japan.
 American of Martinsville, headquartered in Martinsville, Va., is the largest volume manufacturer and design leader for hotel and resort furniture in the United States. It has three major production sites, totalling more than 1,365,000 square feet (127,000 square meters).
 American of Martinsville offers the largest selection of casegoods and upholstery lines in the U.S. hospitality industry, 18 casegoods and 5 upholstery lines with a wide range of styles, from traditional to contemporary, and materials, from mahogany to oak, to suit diverse customer preferences.
 The company also provides custom design services, from a simple change in size or style on existing designs to a totally customized project. Besides being the leader in the hospitality industry serving all major U.S. and international hotel chains, American of Martinsville exports to over 10 countries and enjoys tremendous success and good reputations all over the world.
 The Kosuga & Co., Ltd. is known as one of the foremost producers of residential and contract furniture in Japan. Expert importers as well, Kosuga & Co., Ltd. offers a wide variety of complimentary products that will now include the American of Martinsville lines. Their experience and superb reputation in serving the hospitality industry throughout the Asia Pacific region is unequalled.
 Shibusawa Interior is a well-known design, planning and project management firm that provides the complete package of products and services to the hospitality market in the Asia Pacific region. American of Martinsville and Shibusawa Interior have already completed several successful projects.
 Through these new business relationships with Kosuga & Co., Ltd. and Shibusawa Interior, a division of Shibusawa Development Co., Ltd., who are leaders in their respective market sectors, American of Martinsville can now meet Japanese customers' requirements such as planning, project management, delivery, installation, and after-sales service. American of Martinsville's strategy is to penetrate the Japanese market by providing quality products and excellent services at reasonable prices to the end-users.
 In 1990, American of Martinsville was selected to be one of twenty U.S. Corporations to participate in the U.S. Department of Commerce Trade Initiative, The Japan Corporate Program. The agreements reached and announced today were a direct result of assistance received from the Department of Commerce in Washington, D.C., Virginia and Tokyo.
 American of Martinsville is a subsidiary company of LADD Furniture, Inc. (NASDAQ-NMS: LADF). LADD, headquartered in High Point, N.C., is one of the largest U.S. producers of residential and contract furniture. Its stock is traded on the over-the-counter National Market System under the NASDAQ symbol LADF.
 -0- 11/21/91
 /CONTACT: Frank Novakowski, American of Martinsville, 703-638-2379/
 (LADF) CO: American of Martinsville; Kosuga & Co., Ltd.; Shibusawa Interior;
 LADD Furniture, Inc. ST: Virginia IN: REA SU: LIC CM -- CH003 -- 5974 11/21/91 14:21 EST
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Date:Nov 21, 1991
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