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AMERICAN MUSIC PUBLISHERS DISCUSS MUSIC MARKETING TRENDS IN THE '90S

AMERICAN MUSIC PUBLISHERS DISCUSS MUSIC MARKETING TRENDS IN THE '90S
    NEW YORK, Dec. 19 /PRNewswire/ -- Editors of MusicWorld(R), a professional magazine published by BMI, the performing rights organization, recently asked major U.S. music publishers for their thoughts on new non-traditional profit trends for their business in the 1990s.  At the top of the list were the use of pop songs in commercials (synchronization licenses), music videos and digital sampling.
    Les Bider, chairman and CEO, Warner/Chappell Music said, "The fastest growing area of licensing (our songs) will be in music videos as a consumer product and in laser video disc technology.  Commercial sync licensing will continue to be an important source of revenues, especially overseas.  The most challenging area will be reaching an agreement on digital broadcasting in new technologies."
    Martin Bandier, chairman and CEO, EMI Publishing said, "I believe the fastest growing area for licensing in the 1990s will continue to be the commercial synchronization area.  We have found in our experience that it is an untapped area on a worldwide basis.  Here in the Unites States we're quite used to having commercials on radio and television, but outside of the United States the use of American repertoire as an asset to sell products is untapped."
    Emilio Estefan, president, Foreign Imported Productions and Publishing, and husband of Gloria Estefan, said, "I feel the fastest growing area in the 1990s will be music-oriented videos.  For example, Gloria is currently doing two long-form music videos, one which documents her comeback from the accident through the making of her new album and the Miami concert.  The other new video will be a concert video.  In recent years, artists ranging from Paula Abdul to Michael Jackson to Randy Travis have created successful long-form videos utilizing their music.  Furthermore, many visual productions that are not oriented toward music have used extensive music background for mood and effect."
    Marvin Cohn, president, Sony Music Publishing, said, "The use of our music in motion pictures and commercials will continue to be the fastest growing segment of our licensing business."
    Kaz Utsunomiya, president, Virgin Music, said, "One area of increased activity involves the use of samples (pieces of previously recorded songs) from our catalog.  Also, we have more and more situations where our writers are doing raps to already existing songs."
    Excerpted from BMI MusicWorld magazine.  BMI is a performing rights organization which represents thousands of songwriters, composers and publishers from around the world and in all genres of music.
    -0-        12/19/91
    /CONTACT:  Pat Baird of BMI, 212-830-2528/ CO:  BMI ST: IN:  ENT PUB SU: FC -- NYBFNS1 -- 3674 12/19/91 07:11 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 19, 1991
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