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AMERICAN HONDA MOTOR SALES GAIN MOMENTUM IN MARCH

 TORRANCE, Calif., April 5 /PRNewswire/ -- American Honda Motor Co. Inc. sold 52,968 automobiles in March 1993 as the onset of the spring selling season was reflected in a 16.9 percent increase over February sales.
 Honda Division sales for March totalled 44,054 units. Although down 10 percent compared to 1992 levels, Honda sales showed an increase of 17.5 percent over the previous month. Sales of the Honda Civic, at 21,442 units were up 28.3 percent compared to last year as the Civic Coupe and del Sol continue to enjoy a strong reception by consumers.
 Accord sales for the month totalled 20,565 units, an increase of 24 percent over February sales but down compared to the 28,897 units sold in March 1992. Sales of the Accord in the final 10 days of the month picked up as the current lease program began to stimulate activity.
 The Acura Division registered 8,914 sales in March, up 13.7 percent over February sales although still below the 10,517 units sold in March 1992. Sales of the Vigor sports sedan, at 1,193 units, showed an increase of 6.5 percent compared to the same period last year.
 AMERICAN HONDA AUTOMOBILE SALES FOR MARCH 1993
 3rd 10-Day, Month-to-Date, Year-to-Date
 3rd 10 Day Month-to-Date Year-to-Date
 March 21-31, March March
 1993 1992 1993 1992 1993 1992
 Total
 American
 Honda 25,040 25,735 52,968 59,458 140,190 171,486
 Honda Div. Ttl. 20,500 20,568 44,054 48,941 116,501 141,927
 Acura Div. Ttl. 4,540 5,167 8,914 10,517 23,689 29,559
 Import Sales 11,518 10,957 24,380 24,494 64,447 71,309
 Honda Division 6,978 5,790 15,466 13,977 40,758 41,750
 Acura Division 4,540 5,167 8,914 10,517 23,689 29,559
 Domestic Sales
 Honda Division 13,522 14,778 28,588 34,964 75,743 100,177
 Model Breakouts
 by Division
 Honda Division
 Ttl. 44,054 48,941 116,501 141,927
 Civic(a) 21,442 16,707 58,289 46,997
 Accord(a) 20,565 28,897 51,764 85,676
 Prelude 2,047 3,337 6,448 9,254
 (a)Domestic
 Ttl. Memo 13,522 14,778 28,588 34,964 75,743 100,177
 Civics 5,767 5,475 12,426 11,925 34,367 32,409
 Accords 7,755 9,303 16,162 23,039 41,376 67,768
 Acura Division Ttl. 8,914 10,517 23,689 29,559
 Legend 3,494 3,574 9,528 11,047
 Integra 4,137 5,688 10,956 14,879
 NSX 90 135 213 363
 Vigor 1,193 1,120 2,992 3,270
 -0- 4/5/93
 /CONTACT: Bob Butorac, 310-783-3163, or Mike Spencer, 310-783-3165, both of American Honda Motor Co./


CO: American Honda Motor Co. Inc. ST: California IN: AUT SU:

JB-KJ -- LA024 -- 3105 04/05/93 14:28 EDT
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Date:Apr 5, 1993
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