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AMERICAN HONDA AUTO SALES GAIN MOMENTUM IN JULY

 AMERICAN HONDA AUTO SALES GAIN MOMENTUM IN JULY
 TORRANCE, Calif., Aug. 4 /PRNewswire/ -- Total automobile sales


for American Honda Motor Co. Inc. reached 67,084 units in July, 1992. Sales during the third 10-day period of the month were especially strong, with 38,351 units sold for an increase of 28.6 percent over the same period in 1991.
 Leading sales for the Honda Automobile Division was the Accord, with 36,144 sales during July. Of that total, 33,448 units -- over 90 percent -- were produced domestically in Honda's automobile plants in Marysville and East Liberty, Ohio. Sales of domestically produced Accord automobiles increased more than 45 percent over July of last year.
 The Accord was again the No. 1 selling passenger vehicle in July, further widening its lead over competitive models. Like all Honda models, all Accord sales reflect retail sales to individuals, as American Honda does not participate in fleet sales programs.
 Sales of the new 1992 Civic stood at 18,538 units, compared to 23,922 for July of 1991. Civic sales will receive an additional boost this month with the introduction of the Civic del Sol. A two- passenger, open-top coupe, the del Sol replaces the CRX in the Honda line-up and will lend added momentum to the acceptance of the all-new Civic family.
 The Prelude, also totally redesigned for 1992, registered 3,157 sales for the month, approximately 31.8 percent ahead of 1991 levels. Of the 57,837 Honda Division automobiles sold, 46,242 -- or 80 percent -- were produced domestically.
 AMERICAN HONDA AUTOMOBILE SALES FOR JULY, 1992
 3rd 10-Day Month-to-Date Year-to-Date
 July 21-31 July 21-31 July July July July
 1992 1991 1992 1991 1992 1991
 Total
 American
 Honda 38,351 29,822 67,084 66,855 444,174 465,975
 Honda
 Division
 Total 33,525 23,820 57,839 53,427 370,636 380,980
 Acura
 Division
 Total 4,826 6,002 9,245 13,428 73,538 84,995
 Import Sales 9,790 11,784 20,842 26,601 169,612 188,124
 Honda
 Division 4,964 5,782 11,597 13,173 96,074 103,129
 Acura
 Division 4,826 6,002 9,245 13,428 73,538 84,995
 Domestic Sales
 Honda
 Division 28,561 18,038 46,242 40,254 274,562 277,851
 Model Breakouts
 by Division
 Honda Division
 Total 57,839 53,427 370,636 380,980
 Civic (a) 18,538 23,922 120,576 125,928
 Accord (a) 36,144 27,110 227,826 240,542
 Prelude 3,157 2,395 22,234 14,510
 (a) Domestic
 Total Memo 28,561 18,038 46,242 40,254 274,562 277,851
 Civics 6,813 7,859 12,794 17,294 82,808 85,033
 Accords 21,748 10,179 33,448 22,960 191,754 192,818
 Acura Division
 Total 9,245 13,428 73,538 84,995
 Legend 3,212 5,883 27,085 36,600
 Integra 4,757 5,632 35,538 42,297
 NSX 99 201 780 1,400
 Vigor 1,177 1,712 10,135 4,698
 -0- 8/4/92
 /CONTACT: Kurt Antonius, 310-783-3171, Bob Butorac, 310-783-3163, or Mike Spencer, 310-783-3165, all of American Honda Motor Co./ CO: American Honda Motor Co. Inc. ST: California IN: AUT SU:


JB-AL -- LA024 -- 6765 08/04/92 15:22 EDT
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Date:Aug 4, 1992
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