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AMERICAN HEART ASSOCIATION AND CAMPBELL SOUP COMPANY ANNOUNCE HEARTY SCHOOL LUNCH PROGRAM

 CAMDEN, N.J., Jan. 15 /PRNewswire/ -- Can school lunches be heart- healthful and tasty, too? Yes, say the American Heart Association and Campbell Soup Company (NYSE: CPB).
 To help prove the point, the American Heart Association, with support from Campbell Soup Company, has announced Hearty School Lunch, a new nationwide school lunch program.
 "Schools around the country are structuring menus to include more items low in fat, cholesterol and sodium," said Edward S. Cooper, M.D., national president of the American Heart Association. "The American Heart Association's Hearty School Lunch program will help school districts provide deliciously appealing heart-healthful meals for its students and faculty."
 The program consists of pre-planned menus, recipes and nutrition information. This enables school food service personnel to provide menus with no more than 30 percent of calories from total fat content and less than 10 percent of total calories from saturated fat. According to a 1990 survey of 163 middle school lunchrooms by the consumer group Public Voice for Food and Health Policy, school lunches average 40 percent of calories from total fat.
 "Schools are important customers for Campbell Food Service, and we want to help them reach their goals of balanced nutrition," said John J. Kelly, business director of Campbell's Food Service Division. "We're pleased to have funded the American Heart Association pilot program in New Jersey, and delighted with the success that's now taking it national."
 The program's objectives are to lower the amount of total fat, saturated fat, sodium and cholesterol and to increase the amounts of complex carbohydrates in the current school lunch programs to levels recommended by the American Heart Association dietary guidelines. The American Heart Association has long-established dietary guidelines for healthy children more than 2 years of age.
 Studies show that high blood cholesterol is a major risk factor for heart disease. Diets high in fat and saturated fat and cholesterol raise blood cholesterol levels. High blood cholesterol increases the risk for developing atherosclerosis (hardening of the arteries) and coronary heart disease.
 According to the American Heart Association, an estimated 36 percent of U.S. children ages 19 and under have cholesterol levels of 170 mg or more, which is undesirably high.
 The American Heart Association's Hearty School Lunch meets the USDA's School Lunch Meal Pattern Requirements while using food commodities common to school food services.
 The program has been reviewed by the American Dietetic Association, American Academy of Pediatrics and the American School Food Service Association.
 American Heart Association's Hearty School Lunch was originally developed by the American Heart Association, New Jersey Affiliate. With funding from Campbell Soup Company, the program was piloted during the 1989-90 school year in 10 school districts throughout New Jersey. Campbell Soup Company, originator of condensed canned soup, is headquartered in Camden. The company offers a variety of food product choices for retail and food service and participates in a range of nutritional initiatives.
 The American Heart Association is the nation's largest voluntary health agency dedicated to the reduction of disability and death from heart and blood vessel diseases, which annually kill almost 1 million Americans. During 1992 the American Heart Association spent more than $232 million for research support and public and professional education and community programs, including school health education programs for kindergarten through grade 12.
 For more information on the American Heart Association Hearty School Lunch program, call 800-AHA-USA1 (800-242-8721) or write to Hearty School Lunch, American Heart Association, 7272 Greenville Ave., Dallas, Texas, 75231.
 /delval/
 -0- 1/15/93
 /CONTACT: Greg Hunicutt, 214-706-1517, or Tim Elsner, 214-706-1469, both of the American Heart Association/
 (CPB)


CO: American Heart Association; Campbell Soup Company ST: New Jersey IN: FOD SU: PDT

LJ -- PH002 -- 5244 01/15/93 09:31 EST
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Date:Jan 15, 1993
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