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AMERICAN GREETINGS BEGINS MARKET ROLLOUT OF CREATACARD

 AMERICAN GREETINGS BEGINS MARKET ROLLOUT OF CREATACARD
 CLEVELAND, Oct. 22 /PRNewswire/ -- American Greetings (NASDAQ: AGREA) today began placing its CreataCard units in retail stores. CreataCard is the most exciting innovation to hit the greeting card industry in years. The company expects that CreataCard will be in more than 2,000 retail locations in the United States and Canada by the end of February 1993.
 CreataCard is the first and only self-contained system that enables consumers to quickly and easily design, personalize and manufacture a wide assortment of greeting cards...right before their eyes and right in the store...just like a mini-greeting card factory!
 CreataCard, which is an American Greetings exclusive, allows consumers to use a video touch-screen to choose from a selection of more than 1,000 different card designs, with infinite personalization options. Cards are colorfully drawn to the customer's order in less than three minutes.
 According to CreataCard President John Klipfell, "The first phase of machine placements to more than 1,000 retail locations begins today and will continue through the end of November. During this time, CreataCard units will be distributed in 15 major market areas including: Cleveland, Washington D.C., Philadelphia, Boston, Metro New York City, Chicago, Detroit, Charlotte, Upstate New York, San Francisco, Houston, Tampa, Los Angeles, Dallas/Ft. Worth and Miami."
 Klipfell added, "The second phase of the rollout will begin in January 1993 and cover an additional eight major markets in the United States and four major markets in Canada.
 "When American Greetings announced earlier in the year its intention to enter this exciting new business, we knew Creatacard was unlike any other product available in the market," Klipfell said. "Now we've made an outstanding product even better by enhancing the greeting card selections and the unit's graphic look, marketing screens and audio. We've also enhanced a number of unit design features that will continue to distinguish us from other products in the market and further involve the consumer in the card creation process."
 Retail outlets that will be offering CreataCard include leading card and specialty shops, drug stores and mass merchandisers.
 Headquartered in Cleveland, CreataCard is a subsidiary of American Greetings, the world's largest publicly owned manufacturer and distributor of greeting cards and related social expression products. Annual revenues exceed $1.6 billion.
 -0- 10/22/92
 /CONTACT: Terry Carney, 216-671-1700, ext. 1841, or Rhonda Rybka, 216-671-1700, ext. 2315, both of American Greetings CreataCard/
 (AGREA) CO: American Greetings CreataCard ST: Ohio IN: SU: PDT


BM -- CL031 -- 3803 10/22/92 16:04 EDT
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Publication:PR Newswire
Date:Oct 22, 1992
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