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AMERICAN FILM TECHNOLOGIES ANNOUNCES SUCCESSFUL COLORIMAGING OF NEW NIRVANA "HEART SHAPED BOX" MUSIC VIDEO

 NORTH HOLLYWOOD, Calif. Sept. 27 /PRNewswire/ -- Producers of the first music video from Nirvana's long-awaited CD "In Utero" called upon American Film Technologies (NASDAQ: AFTI), a world leader in traditional film colorimaging, to help produce "a visual mindblower" that may well set the pace in future music video productions. "In Utero" is the much anticipated successor to the group's four-time platinum debut album "Nevermind."
 The song in the album entitled "The Heart Shaped Box" was shot in black and white. Then the tape was digitally colorized and enhanced resulting in a dazzling array of images. Producer Richard Bell and Director Anton Corbijn approached AFT with a difficult technical challenge: how to capture the bizarre technicolor feel they wanted without incredible cost and difficulty.
 AFT responded by applying its technology in both film coloring and digital ink and paint. Bell said: "AFT showed us that with their technology, we could actually sit in front of a monitor and 'color customize' the piece to the vision we had in mind. The result is a visual mindblower."
 Joe Mazzuca, AFT's production head, commented: "We've colorized hundreds of B&W films, but the Nirvana project presented us with an exiting new technical challenge. This project really showcases our unique capabilities and should clearly demonstrate to music video producers searching for visual uniqueness and st?ling color effects that AFT offers another attractive, convenient and cost-effective option for making their visions a reality on the screen."
 American Film Technologies Inc. is headquartered in North Hollywood with offices in Philadelphia and New York and with production facilities in San Diego and Tijuana. The company produces integrated digital animation and special effects for television and feature films. Breakthrough projects include the first animated short subject completed entirely on an all-digital computer system -- Gahan Wilson's "Diner," released by Fox Film Corp. and "Magic Paintbrush" a half-hour television special for the McDonald's Family Theater. Founded in 1985, AFTI is also the dominant supplier of film coloring services to the entertainment industry.
 -0- 9/27/93
 /CONTACT: Stef Dietrich, CFO, American Film Technologies, 818-763-7100/
 (AFTI)


CO: American Film Technologies, Inc. ST: California IN: ENT SU:

NY-EH -- LA026 -- 6020 09/27/93 15:06 EDT
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Publication:PR Newswire
Date:Sep 27, 1993
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