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AMERICAN FAMILY CORPORATION CHANGES NAME TO AFLAC INCORPORATED

 AMERICAN FAMILY CORPORATION CHANGES NAME TO AFLAC INCORPORATED
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 COLUMBUS, Ga., Dec. 10 /PRNewswire/ -- The board of directors of American Family Corporation (NYSE: AFL; TSE) today voted to change the name of the corporation to AFLAC Incorporated.
 The name change, which will take advantage of the growing national name recognition of the corporation's chief subsidiary, AFLAC (American Family Life Assurance Company of Columbus), will take effect Jan. 1, 1992.
 "The AFLAC name is gaining widespread recognition in the United States and Japan, our two primary markets, through our national advertising campaign and the growing demand for our expanded line of products," said President and Chief Executive Officer Daniel P. Amos. "The new name won't change how we do business, but it will allow the corporation and the insurance company to reap the benefits of each other's considerable successes in the minds of employees, policyholders, stockholders and the general public."
 The company's listing in the daily stock tables will change from "AmFamily," or "AFamily," to "AFLAC." However, the corporation's stock symbol on the New York Stock Exchange will remain "AFL."
 The corporation's principal holding, AFLAC (American Family Life Assurance Company of Columbus), is the world leader in the supplemental health insurance business. In 1988, the insurance company began using the acronym AFLAC after extensive research indicated that its use would eliminate confusion with other similarly named companies and establish a clearer, more memorable company identity. AFLAC began national advertising on television and in well-known business publications last year to further broaden name awareness.
 "Although the name of the corporation will change, our objectives remain the same: 15 percent earnings growth during the next several years and recognition as the world leader in supplemental health insurance," Amos said.
 Founded in Columbus, Ga., in 1955, AFLAC soon entered the supplemental health insurance market with the development of the world's first cancer expense insurance policy. AFLAC later became the second American company in Japan's history to be licensed to sell insurance there. In the last several years, AFLAC has broadened its product line and now offers a variety of supplemental health coverage policies.
 In 1973, the company incorporated under the name American Family Corporation as a vehicle to diversify its holdings and list its stock on the New York Stock Exchange. In addition to AFLAC, the parent company also owns seven network-affiliated television stations.
 -0- 12/10/91
 /NOTE: A photo of the new "AFLAC Incorporated" corporate logo is available without charge on your photo receiver. Just have a photo editor dial in to 212-967-1293, 212-643-2005 or 212-643-2006 for PRN-AT1P./
 /CONTACT: Kenneth S. Janke Jr., vice president of American Family Corporation, 404-596-3264, or 800-235-2667/
 (AFL) CO: American Family Corporation; AFLAC Incorporated ST: Georgia IN: INS SU:


BR-BN -- AT008 -- 1087 12/10/91 14:20 EST
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Publication:PR Newswire
Date:Dec 10, 1991
Words:468
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