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AMERICAN EXPRESS NAMES CHIAT/DAY/MOJO CREATIVE AGENCY FOR AMERICAN EXPRESS CARD BRAND ADVERTISING CAMPAIGN

       AMERICAN EXPRESS NAMES CHIAT/DAY/MOJO CREATIVE AGENCY FOR
           AMERICAN EXPRESS CARD BRAND ADVERTISING CAMPAIGN
    NEW YORK, Nov. 7 /PRNewswire/ -- American Express Travel Related Services Company, Inc. ("TRS") today announced that it has named Chiat/Day/Mojo as its creative agency for a new brand advertising campaign for the American Express Card.
    Earlier this year, American Express asked its three agencies of record -- Chiat/Day/Mojo, Ogilvy & Mather, and Wunderman Worldwide -- to explore brand advertising options for the American Express family of cards in North America.  Previously the company used separate campaigns for its Personal, Gold and Optima Cards.
    "Our Cardmembers and prospects really responded to the Chiat/Day campaign," said Kenneth I. Chenault, president, consumer card group, TRS.  "It's an innovative campaign that's right on target with consumer attitudes for the '90s.  We're very excited about it."
    Apart from this brand advertising assignment, no other assignment changes are contemplated.
    Chiat/Day/Mojo remains the creative agency for American Express's Shearson Lehman Brothers, Inc. and the direct marketing agency for the American Express Gold Card.
    Ogilvy & Mather retains substantial portions of American Express' advertising business and continues as agency of record for the American Express Travelers Cheque and for the majority of American Express Card advertising outside the United States.  O&M continues to handle cooperative advertising American Express does with merchants who accept the Card, direct marketing for the American Express Personal and Corporate Cards, and media placement for all of TRS.
    Wunderman Worldwide will continue as the creative agency for the American Express Corporate Card globally and as the direct marketing agency for the Platinum and Optima Cards.
    American Express Travel Related Services Company, Inc. is a family of travel, financial, insurance and communications businesses and a wholly owned subsidiary of American Express Company (NYSE: AXP).
    -0-                     11/7/91
    /CONTACT:  Maureen Bailey of TRS, 212-640-3311/
    (AXP) CO:  American Express Travel Related Services Company, Inc.;
     Chiat/Day/Mojo ST:  New York IN:  FIN ADV SU: GK-KW -- NY065 -- 2299 11/07/91 14:22 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 7, 1991
Words:336
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