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AMERICAN EXPRESS CORPORATE CARD EXPANDS MARKETING CAMPAIGN

 NEW YORK, Sept. 13 /PRNewswire/ -- American Express Travel Management Services today unveiled the next generation of ads in its national Corporate Card campaign. The campaign, which was initially launched in October 1992, underscores the significant advantages of the American Express Corporate Card.
 The company will spend more than $2 million on the new ads during the balance of 1993.
 "As the noise level escalates in the corporate market, we want to remind companies of the essential savings, service and overall travel and entertainment management benefits that only American Express provides," said Jud Linville, vice president, marketing of American Express Travel Management Services. "This campaign is designed to do just that."
 The first ad in the series of four will appear on Sept. 15 in the Wall Street Journal and will also be seen in Fortune, Forbes, Business Week, Barron's and other business publications in the coming weeks. In addition, they will run in travel trade magazines. Each ad carries the tag line "It's all business." The campaign was created by Tassani & Paglia of Chicago.
 American Express pioneered travel and entertainment management and launched its business charge card in 1970 and now serves over two thirds of Fortune 500 companies, including 89 of the Fortune 100. Today there are 5.4 million American Express Corporate Cards in circulation.
 "What our customers recognize is that the value of a Corporate Card goes well beyond simply charging travel expenses," Linville said. "These ads highlight the depth of American Express' support -- from our unsurpassed global service capabilities to our ability to help a company direct the entire travel management process."
 According to the April 1992 edition of the Nilson Report, the 1991 spending on genral-purpose business cards totaled $37.6 billion. The report also estimates that this figure will increase to nearly $97 billion by 2000.
 While this campaign addresses the needs of large companies, American Express continues major marketing programs for its Corporate Card customers in
small and medium-sized businesses. The company communicates to these customer groups via separate sales and marketing programs which address the very distinct requirements of these business segments.
 American Express Travel Management Services, which includes the American Express Corporate Card and Business Travel Services, assists companies in managing and controlling their business travel expenses. It is part of American Express Travel Related Services Company, Inc., a wholly owned subsidiary of the American Express Company (NYSE: AXP).
 -0- 9/13/93
 /CONTACT: Christine Levite of American Express, 212-640-3382/
 (AXP)


CO: American Express Travel Management Services ST: New York IN: ADV SU:

TW-LG -- NY077 -- 1382 09/13/93 14:40 EDT
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Publication:PR Newswire
Date:Sep 13, 1993
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