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AMERICAN EXPRESS/NEW YORK ATTORNEY GENERAL AGREEMENT ANNOUNCED

 AMERICAN EXPRESS/NEW YORK ATTORNEY GENERAL AGREEMENT ANNOUNCED
 NEW YORK, May 13 /PRNewswire/ -- Following is the text of the agreement American Express Travel Related Services Company, Inc., today signed with the Office of the Attorney General of the State of New York:
 Attorney General of the State of New York
 Bureau of Consumer Frauds and Protection
 in the matter of
 American Express Travel Related Services Company, Inc.
 AGREEMENT OF VOLUNTARY ASSURANCES
 Agreement made this 8th day of May 1992 between Robert Abrams, Attorney General, State of New York (Attorney General) and American Express Travel Related Services Company, Inc. (American Express), having its principal place of business at the American Express Tower, World Financial Center, New York, New York 10285
 Whereas, American Express is committed to improving the quality of communications with its cardmembers and desires to reaffirm its role in the financial services industry as a leader in protecting the privacy of its cardmembers; and
 Whereas, the Attorney General, in furtherance of his interest in protecting the privacy of consumers, has brought to the attention of American Express his concern about whether American Express could provide certain further disclosures in its communications with cardmembers regarding the use of cardmember information to compile mailing lists to enable cardmembers to make informed decisions about whether they wish to receive certain marketing material; and
 Whereas, in furtherance of the shared concerns of the Attorney General and American Express for the privacy of consumers, American Express has been cooperating with the Attorney General to voluntarily reformulate the elements of and revise the American Express Cardmember notice regarding the use by American Express of information about cardmembers for mailing list purposes;
 Now therefore, in consideration of the mutual covenants contained herein, the parties agree as follows:
 1. American Express will revise the contents of the written notification to American Express Cardmembers regarding the compilation and use of cardmember names and addresses for marketing purposes to provide as follows:
 (a) In addition to informing its cardmembers that it may use
 information provided by the cardmember in the application for the
 American Express Card, as is American Express' current policy,
 American Express shall revise the notification to explicitly state
 that American Express uses and analyzes certain information (i)
 obtained through the cardmember's use of the American Express Card
 which may indicate shopping preferences and lifestyle; and (ii)
 obtained from publicly available sources, as bases for the
 compilation of cardmember lists used for marketing of products and
 services from American Express and its affiliates and from
 establishments which accept the American Express Card.
 (b) American Express will continue to provide cardmembers with the
 opportunity to be excluded from cardmember lists used to mail
 marketing material (i) from American Express and its affiliates;
 (ii) from establishments which accept the American Express Card; or
 (iii) from both sources.
 (c) American Express will continue to make available to cardmembers
 both a toll-free telephone number and an address for written
 correspondence for cardmembers' use in notifying American Express at
 any time that they wish to be excluded from such mailing lists.
 2. American Express shall ensure that the revisions to the notification as described above are communicated to its cardmembers in a clear, conspicuous and understandable manner. The Attorney General acknowledges and agrees that the form of notice set forth in Attachment A hereto is in form and content acceptable to the Attorney General. Such notice shall be in at least 10 point type, and the heading shall be printed in either bold-face type, in a different color than the text of the notice or in some other manner which distinguishes the heading from the text. Such notification may be included with cardmember billing statements or in other mailings to cardmembers.
 3. American Express shall begin mailing the revised notice described above to customers who are cardmembers as of the date of this agreement no later than August 1, 1992. In addition, the revised notice, or a substantially similar notice, shall be substituted for the one currently being provided to all new cardmembers and shall be provided with in a reasonable time after approval for issuance of the American Express Card. Such notice shall be provided to existing cardmembers at least once each year.
 4. Nothing herein shall preclude American Express from communicating with its cardmembers regarding the compilation or use of cardmember names and/or addresses in a different form or content than as set forth above, provided that any such communication is consistent with paragraph 1 above and does not result in a less frequent notice than as set forth in paragraph 3 above.
 5. The Attorney General acknowledges and agrees that this agreement is in full settlement of any issues relating directly or indirectly to the adequacy of American Express' mailing list notification to cardmembers or to American Express' Cardmembers mailing list segmentation practices.
 6. The parties agree that the acceptance of this agreement shall not deemed approval by the Attorney General of American Express' Cardmember mailing list segmentation practices.
 7. This agreement shall remain in full force and effect until otherwise agreed to by the parties.
 8. In recognition of certain costs incurred by the Attorney General's Office in connection with this agreement, American Express agrees to reimburse the Attorney General its costs in the amount of $10,000.
 In Witness Whereof, the parties have executed this agreement as of the date and year first above mentioned.
 Robert Abrams American Express Travel
 Attorney General of the Related Services
 State of New York Company, Inc.
 Bureau of Consumer Frauds and Protection
 By: John W. Corwin By: Phillip J. Riese
 Assistant Attorney General Executive Vice President
 in Charge Consumer Card Group
 By: Stephen Mindell By: Timothy J. Heine
 Assistant Attorney General Assistant General Counsel
 Director of Consumer Advocacy
 By: Herbert Israel
 Assistant Attorney General
 AN IMPORTANT MESSAGE TO OUR CARDMEMBERS CONCERNING PRIVACY
 As an American Express Cardmember, you understand and appreciate all that the Card affords you, including the special offers you occasionally receive through the mail.
 These offers may come directly from us, from our affiliates, from those establishments that accept the Card, or from American Express in cooperation with an establishment, and each one is carefully considered to ensure that it provides our cardmembers with superior value. Additionally, we try to make sure that these offers reach Cardmembers who would be most likely to take advantage of them.
 To do this, we develop mailing lists based on information you provide on your application, information you provide to us in surveys, information derived from how you use the Card which may indicate shopping preferences and lifestyle, as well as information available from public sources.
 These lists are used by us and by the establishments with whom we work to develop offers under strict conditions designed to safeguard the privacy of cardmember information. No cardmember information, other that name and address, is ever made available to any party outside American Express.
 Cardmembers tell us they appreciate receiving these special offers as well as information of cardmember benefits through the mail. However, if for any reason you no longer wish to receive these mailings, we offer you the following options:
 1. Exclusion from American Express Mailings - including new optional cardmember benefits, travel offers and special offers provided by selected establishments in cooperation with American Express.
 2. Exclusion from Establishment Mailings - including special offers provided by selected establishments with approval from American Express.
 3. Exclusion from both American Express and Establishment offers and mailings.
 If you wish to choose one of these options, either now or in the future, please call us at 1-800-___-____ or write to ADDRESS. Six to eight weeks are generally required for your request to become effective.
 Please remember that if you select any of the options described, you may no longer receive all of our special offerings, many of which are exclusive to American Express Cardmembers, or other information regarding new optional cardmember benefits.
 -0- 5/13/92
 /CONTACT: Maureen Bailey of American Express, 212-640-3311/
 (AXP) CO: American Express Travel Related Services Company, Inc. ST: New York IN: FIN SU:


PS-KD -- NY107 -- 9957 05/13/92 18:29 EDT
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Date:May 13, 1992
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