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AMERICAN EXCELSIOR OPENS NEW JERSEY FACILITY TO MANUFACTURE ECO-FOAM(TM) LOOSE FILL

             AMERICAN EXCELSIOR OPENS NEW JERSEY FACILITY
                TO MANUFACTURE ECO-FOAM(TM) LOOSE FILL
    SOUTH HACKENSACK, N.J., Nov. 11 /PRNewswire/ -- American Excelsior Company, a manufacturer of innovative, natural packaging materials, announced today the opening of its South Hackensack, N.J. branch to manufacture its latest environmentally sound packaging product -- cornstarch-based Eco-Foam(TM) loose fill.  The New Jersey branch will supply Eco-Foam to the New York/New Jersey metropolitan area.
    With the opening of the New Jersey facility, Eco-Foam loose fill is now available throughout the United States and Canada.  Eco-Foam loose fill will be distributed in the New York/New Jersey metropolitan area through Norel Plastics, Little Ferry, N.J.
    Composed of over 95 percent hybrid corn starch developed by National Starch and Chemical Corporation, Bridgewater, N.J., Eco-Foam loose fill begins to decompose on contact when saturated with water.  Unlike polystyrene "peanuts," Eco-Foam loose fill does not use CFCs (chlorofluorocarbons) in its production process.  Nor, does it release any harmful substances when it decomposes.
    As a direct alternative to paper packaging products and polystyrene peanuts, Eco-Foam loose fill has been shown to effectively cushion packages and fill empty spaces.  However, unlike its predecessor, Eco- Foam loose fill is less likely to conduct static electricity and cling to clothing and storage bags.
    Manufactured in the same manner as common breakfast cereals and snack foods, Eco-Foam loose fill is extruded in comparable equipment, utilizing a similar heat and steam process to create the flexible foam pieces.  Unlike polystyrene, no CFC blowing agents are used in the manufacturing process.  The starch used to make Eco-Foam loose fill meets Food and Drug Administration (FDA) "food grade" regulations, while the remaining additive, a water soluble organic polymer, meets FDA "food contact" regulations.
    Due to its high starch content, Eco-Foam loose fill readily decomposes when saturated with water.  The product can be disposed of in numerous ways, including putting it in a compost pile, washing it down the drain or letting the rain wash it way.  It contains no harmful products which would endanger the environment.
    "With the addition of our newest manufacturing facilities in South Hackensack, we are well suited to bring Eco-Foam loose fill to the New York/New Jersey metropolitan area," says Jim LeFevre, branch manager, marketing.  "The company has a long history of developing natural and environmentally sound packaging products, and Eco-Foam is no exception.
    "Eco-Foam loose fill is an environmentally safe alternative to polystyrene loose fill interior packaging," adds LeFevre.  "It serves the same purpose and does the same job, yet it does not contain harmful substances which can damage our environment."
    For more information on Eco-Foam loose fill, contact:  Ken Starrett, vice president, marketing, American Excelsior Company, 850 Avenue H, East, P.O. Box 5067, Arlington, Texas, 76005-5067, 817-640-1555.
    -0-             11/11/91
    /CONTACT:  Deborah Aikey or Allan Fliss of Francioli Richartz Weiman & Fliss, 201-299-8090, for American Excelsior/ CO:  American Excelsior Company ST:  New Jersey IN: SU: SM-OS -- NY004 -- 2883 11/11/91 09:00 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 11, 1991
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