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AMERICA ONLINE, INC., TO BUILD SERVICES FOR INTERACTIVE TELEVISION; TEAMS WITH GENERAL INSTRUMENT, LEADING PROVIDER OF CABLE SET-TOP BOXES

 ANAHEIM, Calif., Dec. 1 /PRNewswire/ -- American Online, Inc., (NASDAQ-NMS: AMER) announced today plans to team with the leading provider of cable set-top boxes, General Instrument (NYSE: GIC), to develop services for interactive television in 1994. General Instrument is the leader among set-top box providers with an estimated 65 percent market share among the 60 million cable-equipped households presently in the United States.
 "We believe interactive television will represent a whole new market opportunity, with unique characteristics and capabilities that interactive services can exploit," said Steve Case, president and CEO of America Online, Inc. "We're very pleased to be working with the market leader, General Instrument, to develop a better understanding of what consumers will want in this new environment."
 "We're pleased to be working with America Online, a leading provider of interactive online services to consumers," said Hal Krisbergh, president of General Instrument's Broadband Communications Division. "By combining General Instrument's expertise and leadership position in the cable market with America Online's near decade of experience in the consumer interactive services market, we hope to deliver interactive television services that are entertaining, useful, and easy and fun to use."
 America Online is a leading provider of online services in the United States. The company offers subscribers a wide variety of services, including electronic mail, conferencing, software, computing support, electronic magazines and newspapers, and online classes. The company's proprietary software, emphasizing ease of use and visually appealing graphics, provides the company's more than 450,000 subscribers with access to America Online services from a broad range of personal computers and other emerging types of personal electronic devices.
 General Instrument Corporation is a world leader in broadband transmission, distribution and access control technologies for cable, satellite and terrestrial broadcasting applications, as well as in discrete power rectifying components. GI has recently consolidated its Jerrold Communications and VideoCipher Divisions into the Broadband Communications Division. GI has joined with the other all-digital proponents for the U.S. HDTV standard in a "Grand Alliance" that will share technology and potential future royalties.
 -0- 12/1/93
 /CONTACT: Pam McGraw of America Online, Inc., 703-883-1675 or, Jim Barthold of General Instrument, 215-956-6448/
 (AMER)(GIC)


CO: America Online, Inc., General Instrument Corporation ST: California, Virginia IN: CPR SU: PDT

KD-DS -- DC007 -- 9078 12/01/93 08:56 EST
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Publication:PR Newswire
Date:Dec 1, 1993
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