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AMERICA ONLINE, INC. UNVEILS CABLE STRATEGY; ANNOUNCES ALLIANCES WITH LEADING CABLE PROVIDERS

 ANAHEIM, Calif., Dec. 1 /PRNewswire/ -- America Online, Inc. (NASDAQ-NMS: AMER), announced plans today to deliver its consumer online services via cable, a move that provides the company the opportunity to enrich its services by capitalizing on the faster speeds of "broadband." The company also announced plans to develop services for interactive television.
 "We plan to take the same strategy of building strategic alliances that has worked so successfully in the desktop market and replicate it in the cable market," said Steve Case, president and CEO of America Online, Inc. "Our intention is to establish early alliances with leading companies in the cable industry including hardware, software and content providers."
 Toward that end, the company announced that it will join Intel (NASDAQ-NMS: INTC) and General Instrument (NYSE: GIC)to deliver America Online to desktop PCs via cable networks as part of Viacom International Inc.'s trial in Castro Valley, Calif. and Comcast cable market trial, both planned for early 1994. Intel and General Instrument will provide high-speed modem technologies to enable home PC users to access a new range of multi-media services via the cable infrastructure. This will position America Online to enhance its content to provide more seamless integration of video, graphics, text and sound.
 Taking another important step toward the future, America Online announced that it will team with the leading provider of cable set-up boxes, General Instrument, to develop services for interactive television in 1994. General Instrument is the leader among set-top box providers with an estimated 65 percent market share among the 60 million cable-equipped households presently in the United States.
 "America Online has long been recognized as a technology leader for its simple and intuitive interface on PCs," Case added, "and while we think that PCs will continue to drive the growth of interactive services, we expect new technologies such as cable and interactive television will become increasingly important over the next three to five years. We are investing early in these new technologies because we believe they represent the future and will move interactive services into the mainstream."
 The company also announced that it has agreed to provide content and interactive services for four leading cable channels including Court TV, C-SPAN, LifeTime and Science Fiction Channel.
 America Online is a leading provider of online services in the United States. The company offers subscribers a wide variety of services, including electronic mail, conferencing, software, computing support, electronic magazines and newspapers, and online classes. The company's proprietary software, emphasizing ease of use and visually appealing graphics, provides the company's more than 450,000 subscribers with access to America Online services from a broad range of personal computers and other emerging types of personal electronic devices.
 -0- 12/1/93
 /CONTACT: Pam McGraw of America Online, 703-883-1675/
 (AMER INTC GIC) CO: America Online ST: Virginia, California IN: CPR SU: JVN


KD-DS -- DC004 -- 9057 12/01/93 08:23 EST
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Publication:PR Newswire
Date:Dec 1, 1993
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