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AMERICA ONLINE, INC. ANNOUNCES ALLIANCE WITH GENERAL MEDIA; OMNI MAGAZINE AND COMPUTE TO GO ONLINE

 VIENNA, Va., Aug. 16 /PRNewswire/ -- General Media and America Online, Inc. (NASDAQ: AMER) announced today an alliance to build an electronic community for OMNI Magazine, the renowned monthly journal of futurism and award-winning science fiction and fantasy. The interactive service will include OMNI's sister publication, COMPUTE Magazine, the leading publication for home computer users. The service is scheduled to launch in late August.
 OMNI ONLINE will provide a wealth of interviews, articles, debates, forums, and other information services to America Online subscribers. As OMNI Editor Keith Ferrell, notes, however, the new partnership enables the magazine to go beyond simply duplicating its paper edition: "We intend to create an online environment that not only duplicates, but also extends both the subject matter and the ongoing dialogue with the future that is so very much a part of the OMNI experience."
 COMPUTE ONLINE will likewise use the service's interactive capabilities to deepen its relationship with readers. "For 15 years COMPUTE has offered the most comprehensive advice for home computer users," says Clifton Karnes, COMPUTE's editor. "We focus on business, education, and entertainment uses of the computer. The online edition of the magazine allows us to take advantage of the very technology we cover, in order to enhance the user's computer understanding through hands-on reviews, buyers'guides, tutorials, and so on."
 America Online members will interact with OMNI and COMPUTE editors, offering comments and suggestions, participating in conferences with experts in various fields, and exploring materials that include and extend those offered in the magazines. They will interact with other members -- through OMNI-oriented message boards and "chat" forums. And they will gain access to numerous resources, including searchable databases, games and contests, and continuously updated educational information centers on various areas of interest to OMNI and COMPUTE readers.
 "We've very pleased to play a part in General Media's move into the interactive environment," says Steve Case, president and CEO of America Online. "Our subscribers have expressed a great deal of interest in topics relating to science fiction and the future. Through this alliance, OMNI ONLINE will give them an unparalleled opportunity to explore and debate these issues interactively. Obviously, our users are also computer users, and we are delighted to offer COMPUTE ONLINE as a service to help them better understand and use computer hardware and software."
 OMNI Magazine, which reaches an audience of over 2 million, and COMPUTE, with over 1 million, are among the growing number of leading media companies that have chosen America Online to deliver content and interact with their readers. Others include TIME Magazine, The New Republic, the Chicago Tribune, the San Jose Mercury News, CNN, and National Public Radio, as well as a number of other special interest titles.
 A fixed monthly fee of just $9.95 provides access to all of America Online's services -- including OMNI ONLINE and COMPUTE ONLINE -- for up to 5 hours each month.
 America Online, Inc. is the nation's fastest-growing provider of online services to consumers. The company offers subscribers a wide variety of services, including electronic mail, conferencing, news, sports, weather, stock quotes, software, computing support and online classes. Founded in 1985, the company has established strategic alliances with more than 30 companies including IBM, Apple, and the Tribune Company. The company completed an initial stock offering in March, 1992. Personal computer owners can obtain the America Online software at major software retailers and bookstores, or by calling 800-827-6364.
 -0- 8/16/93
 /CONTACT: Jean Villanueva of America Online, 703-883-1675/
 (AMER)


CO: America Online, Inc. ST: Virginia IN: CPR SU:

IH -- DC015 -- 3100 08/16/93 13:01 EDT
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Publication:PR Newswire
Date:Aug 16, 1993
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