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AMERICA HAS SAVED $1 BILLION WITH MCI; NATIONAL BILLBOARD CAMPAIGN EXPANDS TO 17 CITIES

 AMERICA HAS SAVED $1 BILLION WITH MCI;
 NATIONAL BILLBOARD CAMPAIGN EXPANDS TO 17 CITIES
 WASHINGTON, March 2 /PRNewswire/ -- Pennies saved equal $1 billion earned, as MCI will illustrate Tuesday, March 3, on "Billion Dollar Day." On that day, 25 electronic billboards across America will register a benchmark $1 billion savings, the combined business and residential savings Americans have earned since Jan. 1, 1990, by using MCI instead of AT&T.
 Just how much is $1 billion? Enough to buy more than 10,000 new homes ... enough to feed the entire United States bread for two months ... and nearly .007 percent of the current U.S. deficit.
 During a period of economic uncertainty, MCI has put that much income -- which is approximately twice the Gross National Product of Liechtenstein and enough to purchase 30 million sports cars -- back into the pockets of its customers by continuing to provide substantial savings over AT&T. And the amount of money Americans are saving by using MCI is growing by the second -- at the rate of almost $1 million a day.
 "Since the introduction of Friends & Family in March 1991, MCI customers have benefited by saving money on each call to members of their Calling Circle," said Timothy F. Price, senior vice president of Consumer and Commercial Markets. "These savings have directly impacted the $1 billion figure included within the new billboard campaign announced today.
 "Since its beginning, MCI has represented a heritage of savings for our customers. We are pleased to celebrate the billionth dollar saved -- particularly in these tough economic times," Price said.
 The savings information contained on the billboards is a result of an independent study which initially estimated the cumulative savings realized by MCI customers vs. AT&T rates for January through December 1990. This analysis was commissioned by MCI and was conducted by a third-party analyst, and has been updated monthly since that time.
 "The billboard campaign reinforces the fact that MCI provides substantial savings over AT&T. Quite simply, MCI rates are significantly lower than AT&T's comparable charges for products and services," Price added.
 The high-tech billboards feature electronic digital counters that are constantly updated to reflect savings by MCI customers when compared to AT&T rates and services. The billboard numbers increase at a rate of $15 per second, and approximately $1.3 million per day.
 MCI's billboard campaign began May 20, 1991, when 16 billboards were unveiled to reveal a savings figure of $469 million. An additional digit has been added to existing billboards so that they may display the 1 billion savings figure. On March 3, nine new billboards will simultaneously start tracking additional savings over and above the $1 billion saved thus far.
 New billboards are being installed in Los Angeles, Atlanta, Minneapolis, Miami, Seattle, Pittsburgh, St. Louis and Phoenix. Billboards in existing cities -- New York, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Detroit and Washington -- will also mark the $1 billion savings.
 The billboards, designed by Messner Vetere Berger Carey Schmetterer/New York, are programmed from a central computer and include a sophisticated mathematical model which serves to monitor the digital counters. The campaign will also be supported by new 30-second and 15-second television spots featuring the billboards.
 MCI, the nation's second largest long distance provider, offers residential savings through a number of services and products including: Dial "1"; Friends & Family; Friends & Family International; Friends & Family 800; MCI PrimeTime; MCI Personal 800; Operator Services; MCI's International Calling Plans: Call Europe, Call Pacific, Call Canada, Call Mexico, Call India and Call South & Central America; MCI Messenger; the MCI Card, and the Friends & Family Card.
 HOW MUCH IS A BILLION DOLLARS?
 -- Enough to buy more than 10,000 new homes in the United States
 -- Enough to feed the entire United States bread for two months
 -- Nearly .007 percent of the current U.S. deficit
 -- Approximately twice the Gross National Product of
 Liechtenstein
 -- Enough to purchase 30 million sports cars ...
 What Americans have saved by using MCI instead of AT&T since January 1990.
 -0- 3/2/92
 /NOTE: On March 3, all new and existing billboards will reach the $1 billion figure at approximately noon in each city listed above./
 /CONTACT: Debra Shriver, 703-415-6904, or Kate S. Fralin, 703-415-6941, both of MCI/
 (MCIC) CO: MCI Communications ST: District of Columbia IN: TLS SU:


DC-SB -- DC016 -- 3882 03/02/92 10:58 EST
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Date:Mar 2, 1992
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