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AM3D's 3D Mobile Handset Audio Now Available for Tensilica's HiFi 2 Audio Engine.

To Be Demonstrated at 3GSM Conference in Barcelona Next Week

SANTA CLARA, Calif. & AALBORG, Denmark -- Tensilica[R], Inc. and AM3D A/S today announced that AM3D's Zirene([R]) Audio Enhancement and Diesel Power Mobile(TM)3D Audio products are now available for Tensilica's HiFi 2 Audio Engine and Diamond Standard 330HiFi processor core. Tensilica's HiFi 2 Audio Engine with AM3D's 3D audio will be demonstrated at the 3GSM Conference in Barcelona February 12-15 in Hall 2, Level 1, booths 2.1A67 (Tensilica) and 2.1B72 (AM3D).

"AM3D's 3D audio products provide outstanding audio quality, 3D and special effects for mobile phones and portable music players," stated Larry Przywara, Tensilica's director of mobile multimedia products. "By adding AM3D's audio software to our HiFi 2 product line, we can provide one programmable engine that runs all of the best-in-class audio software."

"Tensilica's HiFi 2 Audio Engine is becoming the de facto processor core for mobile multimedia," stated Sven Vestergaard, CEO at AM3D. "Now Tensilica's customers will be able to provide true 3D audio and quality sound in a very low-power, low-area solution."

Zirene([R]) Audio Enhancement

AM3D's Zirene([R]) product, includes features such as Stereo Widening, Power Bass, Equalization, Reverb and Virtually 5.1 Surround sound, creates a broad and spacious sound image, available through mobile device speakers and headsets. AM3D's patented 3D Audio technology combined with an in-depth knowledge of psychoacoustics lets people listen to music with an overwhelming 3D audio experience incorporating a broad and spacious sound image.

Diesel Power Mobile(TM) - 3D Audio Game Engine

Diesel Power Mobile(TM) is a true 3D Audio gaming engine giving the player a feeling of being in the real environment while playing. Diesel Power Mobile(TM)is compliant to key customers' demands and market trends such as Vodafone VFX[R] and JSR-234.

HiFi 2 Audio Engine

Tensilica's HiFi 2 Audio Engine is a fully programmable processor core that can easily be designed into a SOC (system-on-chip) to provide high-quality 24-bit audio at low power in a small area. It features a complete line of audio codecs for multiple audio standards.

About AM3D

AM3D is a leading global supplier of 3D audio technology. The technology is found in PC-games, mobile phones, PDAs, and mission critical applications like flight simulators and F-16 jets. AM3D is part of Nordjyske Holding. The group has a history dating back to 1767. The group has over 1000 people employed in the fields of newspapers, radio, television, call centers, new media research and development. For further information, please visit: or contact Hans Christian Logsted at +45 99349836 or

About Tensilica

Tensilica, Inc., is the recognized leader in configurable processor technology and has leveraged that technology to become the leading supplier of licensable controllers and DSP cores for mobile audio and video applications. Tensilica offers the broadest line of controller, CPU, network, and specialty DSP processors on the market today - including full software toolchain and modeling support - in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. The modern design behind all of Tensilica's processor cores provide semiconductor companies and system OEMs with the lowest power, smallest area solutions for high-volume products including mobile phones and other consumer electronics, networking and telecommunications equipment, and computer peripherals. For more information on Tensilica's patented, benchmark-proven processors, visit

Editors' Notes:

* Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. Diesel Power FX Player and Zirene are registered trademarks belonging to AM3D. All other company and product names are trademarks and/or registered trademarks of their respective owners.

* Tensilica's announced licensees include Tensilica's announced licensees include Afa Technologies, ALPS, AMCC (JNI Corporation), Aquantia, Astute Networks, Atheros, ATI, Avago Technologies, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI, EE Solutions, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems, iBiquity Digital, Ikanos Communications, LG Electronics, Lucid Information Technology, Marvell, MediaWorks, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., PnpNetwork Technologies, sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, Validity Sensors, Victor Company of Japan (JVC), WiQuest Communications and XM Radio.
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Publication:Business Wire
Date:Feb 6, 2007
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