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ALR SIGNS TECH DATA CANADA INC. TO DISTRIBUTE ITS COMPLETE LINE OF UPGRADEABLE PC PRODUCTS

 ALR SIGNS TECH DATA CANADA INC. TO DISTRIBUTE
 ITS COMPLETE LINE OF UPGRADEABLE PC PRODUCTS
 IRVINE, Calif., Jan. 13 /PRNewswire/ -- Advanced Logic Research Inc. (NASDAQ: AALR) today announced an agreement has been signed with Tech Data Canada Inc. to distribute ALR's complete line of upgradeable personal computer products effective Jan. 6, 1992. Tech Data Canada Inc. is located in Mississauga, Ontario.
 The purchase agreement with Tech Data Canada Inc. signifies incremental growth for ALR in the Canadian marketplace. In the U.S. market, ALR's PC products are one of Tech Data's top selling product lines. The signing of this agreement augments the ALR/Tech Data relationship, making the sale and visibility of ALR PC products stronger worldwide. Dave Kirkey, vice president of international sales and worldwide marketing at ALR says, "ALR products are in demand. ALR has built a reputation for delivering leading-edge products at reasonable prices. With ALR's diversity of systems, we can now meet our customers' varying requirements worldwide."
 Kirkey continues to say, "The distribution channel has proven to be a strategic and successful formula for ALR systems. Our agreement with Tech Data Canada is another step in support of this strategy. Unlike Dell, who has direct customer relationships, ALR is solely dedicated to the distribution, reseller, and VAR channels."
 ALR's channel partners in Canada includes direct ALR Power Partner Resellers, Crowntek Business Centers, Me'isel, Ingram Micro and now Tech Data Canada. ALR products are the No. 1 selling CPU for both Ingram Micro and Merisel.
 Michael Laezza, Tech Data's vice president of marketing and operations says, "Tech Data Canada Inc. will be able to provide certified resellers the service and support required to sell ALR product solutions based on SCO-UNIX and Novell operating systems. Tech Data Canada has an excellent reputation of providing quality service and after-sales support for high-performance desktop computers, Novell networks and SCO-XENIX multi-user solutions."
 Tech Data Canada serves the Canadian reseller market out of two distribution and sales offices -- the Mississauga headquarters and the Vancouver branch office. The company distributes and supports computer systems, mass storage devices, networking products and peripherals. Tech Data Canada Inc. was established as a distributor of microcomputers and computer related products to value-added resellers.
 Advanced Logic Research Inc. is a leader in high-performance CPU technology. ALR first pioneered new affordable upgradeable computer architecture with the introduction of the PowerFlex 286-based CPU system in July 1989. ALR carries a comprehensive lineof ISA, Micro Channel and EISA based PCs ranging from entry-level 12.5-MHz 286 computers to 33-MHz 386 and 50-MHz i486-based high- performance systems, and multiprocessor systems based on UNIX and Novell. ALR products can be purchased through value-added resellers, value-added dealers, major chains and retail locations throughout the U.S., Canada, Europe, Mexico, Latin America and Asia. ALR stock is publicly traded on the NASDAQ National Market System under the symbol AALR.
 -0- 1/13/92
 /CONTACT: Dave Kirkey, VP Marketing, or Genevieve Ortegon, 714-581-6770/
 (AALR) CO: Advanced Logic Research ST: California IN: CPR SU:


EH -- LA005 -- 8897 01/13/92 07:32 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 13, 1992
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