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ALR REDUCES PRICES ON MODULE UPGRADES; LOWER PRICES REFLECT LOWER 486 PRICING FROM INTEL

 ALR REDUCES PRICES ON MODULE UPGRADES;
 LOWER PRICES REFLECT LOWER 486 PRICING FROM INTEL
 IRVINE, Calif., April 6 /PRNewswire/ -- In a move designed to take advantage of Intel's 486 Awareness Campaign, as well as lower pricing on 486's, Advanced Logic Research Inc. (NASDAQ: AALR) today announced it will reduce its prices on CPU upgrade modules by an average of 22 percent.
 "ALR is committed to passing on any savings we enjoy to our customers," said Dave Kirkey, vice president of marketing. "With Intel lowering the cost of their 486 chips, ALR can offer our users the most complete, efficient and cost-effective upgrade path in the industry," he added.
 Effective immediately, ALR's new prices include across-the-board reductions in manufacturer's suggested retail prices (MSRPs) on its popular CPU upgrade modules for its entire product line, including: PowerFlex, PowerFlex FLYER, MPS (Modular Processor Systems), BusinessSTATION, BusinessVEISA and POWERPRO systems. Along with the new lower-priced CPU modules, ALR also offers a cash-back rebate for return of the older module to the ALR factory.
 Reduced price schedule for upgrades are as follows:
 System Module MSRP Rebate Net Price
 PowerFlex 386SX/16 $199 N/A $199
 386CSX/20 $449 $50 $399
 486DX/25 $1,195 $100 $1,095
 PowerFlex FLYER 486SX/20 $499 $50 $449
 486SX/25 $599 $50 $549
 MPS 486/33 $1,195 $200 $995
 BusinessSTATION 486/33 $1,195 $200 $995
 BusinessVEISA 486/33 $1,195 $200 $995
 486DX2/50 $1,995 $200 $1,795
 486DX/50 $2,195 $200 $1,995
 POWERPRO 486/33 $1,195 $200 $995
 486DX2/50 $1,995 $200 $1,795
 486DX/50 $2,195 $200 $1,995
 486/33 MP1 $1,995 $200 $1,795
 486/33 MP2 $1,995 $200 $1,795
 486/33 MP1 & MP2 $3,595 $400 ($200 ea.) $3,195
 486/50 MP1 $2,995 $200 $2,795
 486/50 MP2 $2,995 $200 $2,795
 486/50 MP1 & MP2 $5,595 $400 $5,195
 Lower retail pricing means even higher discounts to ALR resellers, which should increase the company's large, and rapidly increasing share in upgradeable CPUs.
 ALR's plug and play upgrade architecture allows specific components such as CPU, memory, cache, I/O and video to be upgraded independently with 3 inches x 5 inches easy to install upgrade cards. The whole procedure takes about 30 seconds and no software change or BIOS ROM upgrade is required.
 -0- 4/6/92
 /CONTACT: Dave Kirkey, VP-marketing, or Genevieve Ortegon of Advanced Logic Research, 714-581-6770/
 (AALR) CO: Advanced Logic Research Inc. ST: California IN: CPR SU:


DM -- LA007 -- 5213 04/06/92 09:05 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 6, 1992
Words:431
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