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ALR FIRST TO SHIP NEW 25-MHz INTEL CHIP; FULL FEATURED, UPGRADEABLE 386SX/25-MHz BREAKS $1,000 PRICE BARRIER

ALR FIRST TO SHIP NEW 25-MHz INTEL CHIP; FULL FEATURED, UPGRADEABLE
 386SX/25-MHz BREAKS $1,000 PRICE BARRIER
 IRVINE, Calif., Jan. 14 /PRNewswire/ -- Advanced Logic Research Inc. (NASDAQ: AALR) today becomes the first computer manufacturer to begin shipping a system based on Intel's new 25-MHz Central Processing Unit (CPU) chip.
 In a move designed to put quality computers within the financial reach of every user, the PowerFlex FLYER 386SX/25 will retail for $995 and $1,049 with pre-installed MS-DOS software version 5.0.
 ALR Chairman, President and Chief Executive Officer Gene Lu said, "The original PowerFlex proved to be a great success for ALR at a time when upgradeable PCs were new to the market. Today's users demand upgradeable solutions, but today's economy dictates affordable prices. ALR continues the momentum of the PowerFlex success by offering the new PowerFlex FLYER. The 386SX/25-based PC really gives business and home office users the performance and upgradability they need at a price they can afford."
 The fully upgradeable ISA-based PC offers a full-featured 60-MB hard drive configuration and is packed with standard features such as three upgrade options, including 16-, 20- or 25-MHz 486SX microprocessor modules. The computing power of the ALR PowerFlex FLYER 386SX/25 provides a 56 percent performance gain when compared to higher priced 386SX/16-MHz systems. Dave Kirkey, vice president of worldwide marketing at ALR, believes that the ALR PowerFlex FLYER 386SX/25, at $995, is an exceptional value. He says, "No other manufacturer today delivers this much expandability or cost advantage like the ALR PowerFlex FLYER."
 Standard 1-MB RAM expandable to 16-MB on the motherboard uses industry standard SIMM modules. Integrated controllers include floppy, IDE hard drive, and video. The integrated video controller provides 800 x 600 resolution, expandable to 1024 x 768 for guaranteed sharpest picture screen. A special slot includes support for fax/modem or SCSI peripheral options and integration for Multi- media devices like CD ROM. A "flash" BIOS is provided to ensure compatibility with future technologies. Kirkey adds, "With an offer like this, an ALR computer can be on every desk."
 Additionally, ALR announced three upgrade options to boost processing performance to 486SX levels in 16-, 20- and 25-MHz (speeds. Retail prices are set at $399, $499, and $599. Buy-Back programs provide users with generous rebates for CPU modules when their processing needs become more demanding.
 To help kick off this introduction, ALR will soon announce special add-on kit promotions that include:
 -- ALR FlexVIEW 3X Monitor and EGP
 package (Super VGA upgrade to 1024 x 768
 provides a total of 1-MB VRAM)
 -- ALR Fax/Modem Kit (send and receive
 fax/modem adapter, cables and
 documentation)
 -- SCSI Kit (SCSI adapter, cables and documentation)
 -- Windows MPC Multi-media kit
 (Windows, sound card, CD ROM, cables
 and documentation)
 -- Windows Kit (Windows, 2-MB RAM, ALR
 mouse and mouse pad)
 -- MS-DOS /Windows Kit (MS-DOS /Windows, 2-MB RAM,
 ALR mouse and mouse pad)
 The ALR PowerFlex Flyer will be available at selected ALR Power Partner Retailers nationwide. Shipments will begin mid-January.
 Advanced Logic Research Inc. is a leader in high-performance CPU technology. ALR first pioneered new affordable upgradeable computer architecture with the introduction of the PowerFlex 286-based CPU system in July 1989. ALR carries a comprehensive line of ISA, Micro Channel and EISA-based PCs ranging from entry-level 12.5-MHz 286 computers to 33-MHz 386 and 50-MHz i486-based high performance systems, and multiprocessor systems based on UNIX and Novell. ALR products can be purchased through value-added resellers, value-added dealers, major chains and retail locations throughout the United States, Canada, Europe, Mexico, Latin America and Asia. ALR stock is publicly traded on the NASDAQ National Market System under the symbol AALR.
 -0- 1/14/92 R
 /NOTE: Transparencies available upon request.
 /CONTACT: Dave Kirkey, VP-marketing, or Genevieve Ortegon, of Advanced Logic Research, 714-581-6770/
 (AALR) CO: Advanced Logic Research ST: California IN: CPR SU: PDT


EH -- LA009 -- 9480 01/14/92 10:45 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jan 14, 1992
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