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ALM LAUNCHES NEW QUARTERLY FOR LAW STUDENTS & YOUNG ASSOCIATES.

In related news, ALM has begun the publication of L, a new quarterly on-campus magazine targeted to students at law schools in the U.S. Developed by ALM's new Custom Publishing Group, the preview issue is being distributed to more than 50,000 second- and third-year law students at 129 law schools.

ALM said the first issue "combines legal, career and lifestyle features" on topics ranging from the grading of bar exams to online investing to the impact and evolution of firm-based television series. It also includes previously unpublished material from the "1999 Associates Survey" from The American Lawyer, a profile of the "modern law student," and examinations of voice recognition software and job-related Web sites.

ALM also said that future enhancements will include electronic publication of content created for L and print integration of online career networking content developed by Vault.com. AIM and Vault.com recently entered into an alliance to deliver content targeted to law students and young associates, including surveys, job listings, articles and law firm workplace profiles through ALM publications. Among its publications, Vault.com produces the Guide to America's Top 50 Law Firms, a ranking of law firms.

ALM president/ceo William Pollak said the launch "will allow us to build relationships with these readers at the earliest stages of their careers, while providing a new outlet for targeted content.
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Comment:ALM LAUNCHES NEW QUARTERLY FOR LAW STUDENTS & YOUNG ASSOCIATES.
Publication:Business Publisher
Geographic Code:1USA
Date:Jan 17, 2000
Words:226
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