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SupplyBase, Inc. and Cahners Business Information have formed an alliance that will create online supplier directories to make it easier to source suppliers of products and services worldwide.

Logistics Services Buyer's Guide Online ( is the first directory offered through the alliance, and is tailored to help logistics professionals streamline the identification, qualification and communication with service providers. The directory will be marketed in print and online by Cahners through Logistics Management & Distribution Report Magazine and the American Public Warehouse Register.

The new relationship leverages Cahners' existing distribution channels across 18 markets, and SupplyBase's proven Web-based directory model and infrastructure. Co-developed by SupplyBase and Cahners through the SupplyBase Direct(TM) service, the interactive supplier directories will provide Cahners' online readers with a powerful new productivity tool for evaluating and communicating with suppliers.

While users save time and money by using the directory at no charge, suppliers benefit by increasing their exposure through a comprehensive and economical online marketing service.

"The supplier directories developed in conjunction with SupplyBase allow Cahners to increase our value to readers and advertisers," said John Sateja, vice president of electronic media development for Cahners Electronic Media. "This new relationship enables Cahners to extend our leadership position in targeted market communities."

SupplyBase launched the SupplyBase Direct service in 1997 to provide leading trade publishers with a profitable online directory solution, and establish a strong distribution network for the company. "Cahners' leadership position in the marketplace enables SupplyBase to reach a broad range of markets, and leverage a well-established sales channel at the same time," said Chris Golec, vice president of marketing for SupplyBase, Inc.

About Cahners Business Information

As the largest U.S. publisher of business-to-business magazines, with more than 129 titles in 18 markets, Newton, Mass.-based Cahners Business Information (a member of the Reed Elsevier plc group) also provides industry-based research, on-line services, economic forecasting, reprints database marketing and custom publishing projects.

About SupplyBase

Established in 1996, SupplyBase, Inc. provides web-based products and services for manufacturers to optimize the development and sourcing of custom parts and assemblies. Today, thousands of engineering and procurement professionals worldwide take advantage of SupplyBase's solutions to help lower product costs, improve time-to-market and increase supply chain productivity. Suppliers benefit from SupplyBase's online services by reducing their cost-of-sales and increasing their exposure to target customers worldwide.

SupplyBase is headquartered in San Francisco. For more information, please visit the web site at: or contact SupplyBase Customer Service toll-free at 888/835-1300, outside North America: 415/977-1290.
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Article Details
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Publication:Online Product News
Article Type:Article
Geographic Code:1USA
Date:Oct 1, 1998

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