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ALL-NEW 1994 MAZDA B-SERIES PICKUP TRUCKS MAKE WORLDWIDE DEBUT AT CHICAGO AUTO SHOW

 CHICAGO, Feb. 4 /PRNewswire/ -- Mazda Motor of America (MMA) today unveiled its all-new, larger and more powerful 1994 B-Series line of compact pickup trucks at the Chicago Auto Show, which runs Feb. 6-14 at McCormick Place. The introduction of the new trucks bolsters Mazda's presence in one of the most hotly contested segments of the market.
 The trucks, which will begin appearing in dealerships in early summer and be available nationwide by September, will be sold as the Mazda B2300, B3000 and B4000. They will be offered with a choice of three engines (2.3-liter four cylinder, 3.0-liter V6, 4.0-liter V6), three trim levels (base, SE and LE), two bed lengths (regular and long) and two cab configurations (regular and Cab Plus).
 "Our customers and dealers have asked for more power, a V6 engine and more features in our trucks," said Clark Vitulli, senior vice president for MMA. "With these new trucks, I believe our dealers can now offer one of the most extensive selections of models, features and options among import pickup trucks. The new 1994 Mazda trucks give buyers a choice of two V6 engines, plus up-to-date styling and engineering."
 Mazda's design and engineering staffs, including those at the company's Irvine, Calif., research and development center, were extensively involved with Ford Motor Co. in the basic design of the vehicles, giving the Mazda trucks an appeal and identity that will attract import-brand buyers.
 The Mazda trucks will be produced in an assembly plant in Edison, N.J. Mazda estimates that the U.S.-built B-Series pickup trucks will decrease annual exports from Japan by $400-500 million, improving the balance of trade between the two nations.
 Mazda trucks are renowned for their durability and reliability, having been ranked at or near the top in the J.D. Power and Associates Customer Satisfaction Index and Initial Quality Surveys for the past five years. Mazda has sold over 1 million trucks in the U.S. since 1971.
 "We're confident that with the strength of Mazda's dealer network, backed up by our sales and distribution channels and Ford's truck manufacturing expertise, these new trucks will be another successful example of international cooperation," Vitulli said.
 The new B-Series trucks will be marketed through Mazda's network of more than 900 dealers across the U.S.
 -0- 2/4/93
 /CONTACT: Rick Deneau or Fred Aikins of Mazda, 800-248-0459, or (California), 800-346-2286/


CO: Mazda Motor of America ST: Illinois IN: AUT SU: PDT

JG -- DE023 -- 2978 02/04/93 12:24 EST
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Date:Feb 4, 1993
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