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ALL WEEK LONG BY EDDIE BAUER AND READING IS FUNDAMENTAL TEAM UP TO PROMOTE CHILDREN'S LITERACY

 BLOOMINGTON, Minn., Sept. 9 /PRNewswire/ -- From Sept. 12 through 25, the All Week Long store in Bloomington's Mall of America will join with Reading is Fundamental (RIF) to help fight illiteracy, Eddie Bauer announced today.
 All Week Long will be conducting a book drive to support RIF, a national organization that gives books to children to encourage reading and learning.
 "We chose to work with RIF because a lot of our customers are concerned with children's issues, particularly education," said Pam Mund, All Week Long manager. "Our involvement is just one way we respond to our customers. It's also a way to give something back to the community that supports us," she added.
 All Week Long's book donations are earmarked for the Minnetonka chapter of


RIF, and will benefit approximately 685 children at the Gatewood School.
 A special selection of books has been chosen to meet the needs of the Minnetonka chapter, and will be available for purchase and donation in the All Week Long store.
 Bookplates in the front of each book will recognize the individual customer by name for his or her contribution. All Week Long hopes to collect at least 100 books for the program.
 In addition to the book drive, All Week Long has planned a number of related activities in the store, including a coloring contest on Sept. 18 and a story hour on Sept. 25. Customers can contact the store at 612-851-0714 for more information and a full schedule of events.
 The book drive at the Mall of America's All Week Long store coincides with similar efforts at other All Week Long locations nationwide, and at Eddie Bauer's corporate headquarters in Redmond, Wash.
 All Week Long by Eddie Bauer offers high-quality women's clothing and accessories for career, casual wear and special occasions.
 Eddie Bauer Inc. is a wholly owned subsidiary of Spiegel Inc. (NASDAQ: SPGLA), and is a leading specialty retailer of private-label clothing, accessories and home furnishings for the casual lifestyle.
 Reading is Fundamental is America's oldest and largest children's literacy organization. It is headquartered in Washington, D.C. and functions through local chapters throughout the nation.
 -0- 9/9/93
 /CONTACT: Karen Peck of Eddie Bauer Inc., 206-882-6754/
 (SPGLA)


CO: Eddie Bauer Inc. ST: Minnesota IN: REA SU:

JH-RB -- SE009 -- 0128 09/09/93 08:37 EDT
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Publication:PR Newswire
Date:Sep 9, 1993
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