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ALL HITACHI, GE LAMP PRODUCTS SOLD IN JAPAN TO CARRY GE/HITACHI JOINT VENTURE BRAND NAME

 CLEVELAND, Sept. 24 /PRNewswire/ -- The General Electric Company (NYSE: GE) and Hitachi, Ltd. (NYSE: HIT), of Japan today announced that beginning Oct. 1, all lamp (the industry term for light bulbs) products manufactured by GE and Hitachi sold in consumer, commercial and industrial markets in japan will carry the "GE/HITACHI" brand name. The two companies established a joint venture, Hitachi GE Lighting, Ltd., in March of this year.
 Among the first Hitachi-made lamps to be labeled next month with the GE/HITACHI brand are fluorescent linear and circular lamps. Conversion of all other Hitachi lamps to the JV brand is expected to be completed by year-end 1994. Hitachi GE Lighting began selling GE-made lamps under the GE/HITACHI brand in August.
 Etsuhiko Shoyama, executive managing director & group executive, Hitachi Consumer Products Group, said, "Use of the GE/HITACHI brand is an indication of Hitachi's confidence in the strength of the joint venture and reflects the close, cooperative relationship that exists between Hitachi's and GE's lighting businesses."
 GE Lighting President & CEO John D. Opie said, "This is a very important development involving our alliance with Hitachi in the world's second largest lamp market. The decision to use the GE/HITACHI brand on all Hitachi- and GE-manufactured lamp products sold in the country significantly strengthens the opportunity for our joint venture to be an early success."
 -0- 9/24/93
 /CONTACT: Janice Fraser of GE Lighting, 216-266-2185, or Kenichiro Mizoguchi of Hitachi America, Ltd., 914-333-2902; or, in Tokyo, Machiko Ikenoya of Hitachi Ltd., 03-3258-2056/7, Mariko Terao of GE Japan, Ltd., 03-3588-5290, or Takaaki Hata of Hitachi GE Lighting, Ltd., 03-5261-0239/
 (GE HIT)


CO: The General Electric Co.; Hitachi, Ltd.; Hitachi GE Lighting, Ltd. ST: Ohio IN: HOU CPR SU: JVN

AR -- CL001 -- 5295 09/24/93 08:31 EDT
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Publication:PR Newswire
Date:Sep 24, 1993
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