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ALKA-SELTZER, NODOZ, NAVASTAR, AND CUMMINS JOIN TRUCKER TV AD CONVOY

ALKA-SELTZER, NODOZ, NAVASTAR, AND CUMMINS JOIN TRUCKER TV AD CONVOY
 WASHINGTON, Nov. 11 /PRNewswire/ -- After only three weeks on the air, Trucker TV, the new satellite-delivered news and information TV network for America's long-haul trucking industry, has signed five new major national brands to its ad convoy. Four of them are entirely new to place-based media.
 The new brands to be advertised on Trucker TV are Alka-Seltzer, the popular over-the-counter stomach remedy manufactured by Miles Laboratories, NoDoz, the caffeine tablets made by the Bristol-Myers Products division of Bristol-Myers Squibb Company; International Trucks, manufactured by Navastar, Inc., and Cummins Engine, a respected line of diesel engines used in heavy trucks.
 All but Alka-Seltzer have never before been advertised on place based media.
 Navastar will go on Trucker TV with billboards. The manufacturer of International Trucks does not advertise of TV and has no TV commercials.
 NoDoz, Cummins and Alka-Seltzer will place commercials throughout the trucker TV broadcast day.
 "The fact that Navastar has selected Trucker TV for its precedent setting move into television advertising -- even before it has commercials ready for air -- indicates their extraordinary confidence in our network as the way to reach America's 3.2 million long haul truckers," said Trucker TV President and CEO Steve Cohen.
 Trucker TV's new advertisers join a charter group made up of Shell Oil, the National Rifle Association, and Sports Illustrated magazine.
 Trucker TV, a service of the American Transportation Television Network (ATTN) and the principal business of ATTN/AVECA Entertainment Corp., is beamed by direct broadcast satellite (DBS) to truck stops around North America, where an estimated $25 billion is spent by truck drivers each year. Trucker TV launched commercial broadcast operations on Oct. 18, 1992. Some 50 truck stops were wired to receive Trucker TV signal at the launch date. The network is adding truck stops to its distribution at the rate of about 14 every 15 days. Trucker TV is seen 5 p.m. to 11 p.m. eastern time, Sunday through Thursday, and can be received on GTE satellite SBA 5, transponder 12.
 -0- 11/11/92
 /CONTACT: Jeff Erdel, 212-332-0547, Jennifer Geertz, 212-332-0548, or Ted Faraone, 212-768-8683 all for American Transportation Television Network/
 (ATTNF) CO: American Transportation Television Network ST: IN: ENT SU:


LR-SM -- NY063 -- 9825 11/11/92 15:13 EST
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Publication:PR Newswire
Date:Nov 11, 1992
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