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 SAN FRANCISCO, Jan. 5 /PRNewswire/ -- Aldus Corporation (NASDAQ: ALDC) today announced version 3.0 of Persuasion for the Macintosh, a major upgrade of its pioneering cross-platform graphical software for creating and managing slides, overheads and desktop computer-based presentations.
 The Persuasion 3.0 for the Macintosh features:
 -- A redesigned interface with convenient floating toolbox and color palettes provides easy entry for novices while increasing the efficiency of experienced users.
 -- Version 3.0's charting module is a full-fledged OLE application with 84 distinct but easy-to-reach chart types and a wide array of special effects.
 -- Sophisticated color models, the ability to simultaneously manage both color and grayscale elements within a single presentation, and precision editing tools meet the needs of the most advanced user.
 -- Multimedia and onscreen presentations can include the most popular transition effects, sound synchronized with animated text and graphics, and sequential highlighting even within a single slide.
 A leading presentation graphics program for both Apple Macintosh and Windows platforms, Persuasion 3.0 has undergone a major refurbishing of its user interface and incorporates new color models, new graphics tools and dozens of other new or redesigned features.
 "We added so many features to version 3.0 that one of our design challenges was to make them all accessible without cluttering up the desktop," said Mark Sherman, senior product marketing manager. "The power of a new object-oriented code base, the use of Object Linking and Embedding (OLE) and, especially, the use of moveable palettes enabled us to create an intuitive interface that's flexible enough to give quick access to any aspect of the program."
 The user is able to adjust the drawing tool, color, line and other feature palettes needed and to arrange them on the desktop so that they are immediately accessible, but don't get in the way of any of the program's presentation views.
 By clicking on the right icon on the screen, the user can quickly move between the outline, single slide, slide sorter, notes and charting views. Changes made in one view are immediately reflected in the data, menu displays and supporting onscreen prompts in other view.
 For example, Persuasion's slides can be rearranged at any time just by dragging them to different positions in the slide sorter. All the necessary page renumbering, branching, transitions and special effects adjustments are instantly accomplished.
 Speaker notes and audience handouts are automatically created as the user creates a presentation. The speaker notes view provides a thumbnail of the appropriate slide with an area for entering text.
 To simplify design choices, Persuasion 3.0 offers extensive galleries of slide and chart styles for the user to preview. Starting a presentation is as easy as selecting an AutoTemplate from a gallery of thumbnails. The user is immediately taken to the slide view, where clear prompts are presented for creating titles, subtitles, bulleted text and charts.
 Persuasion has slide masters for title slides, text-heavy slides, text-plus-graphics slides -- even organization charts whose unique display challenges make it one of the product's most often-requested features. They come complete with background colors, compatible type and design elements.
 Similarly, Persuasion 3.0's charting module is now a full-fledged OLE application whose broad selection of 84 truly distinct 2-D and 3-D (XYZ axes) chart formats are easily accessible through a gallery of colorful and accurate thumbnails. Using the charting tool launches the charting module and data sheet. The user then scrolls through chart thumbnails to select the appropriate format.
 There are absolute, stacked, bipolar, dual axis, and many more variations and Persuasion's true 3-D charts are even more diverse -- bar, pyramid, scatter, sphere, ribbon, area, surface chart types as well as radar, polar, high-low, spectral, histogram, bubble and open-close charts.
 Persuasion 3.0 is designed to offer the kind of color management that can satisfy the most demanding professional user. It employs four color models on the Mac -- Red, Green, Blue (RGB); Cyan, Magenta, Yellow (CMY); Hue, Lightness and Saturation (HLS), and Hue, Saturation and Value (HSV) -- and even provides accurate grayscale representations of the colors in a presentation for black-and-white overheads, speaker notes and audience handouts.
 Version 3.0's grayscale preview feature lets the presenter see how color presentations will print as black and white or grayscale overheads, handouts and speaker notes. Moreover, Persuasion 3.0's high-quality color management enables the user to edit black-and-white elements without disrupting the true-color display of those same elements in color mode.
 Persuasion 3.0 offers an equally broad quiver of drawing tools. A selection of straight and curved lines, geometric shapes and other drawing tools are easily accessible from a floating palette, making it possible to create sophisticated or simple drawings from scratch or to doctor imported graphics or clip art from Persuasion's library of 500 ready-made clip art images.
 Once on the slides, graphs and drawings are completely modifiable and elements can be ungrouped and sized, moved, enhanced or deleted. Persuasion's extensive choice of gradient fills can be applied to any object -- backgrounds, drawings and chart segments.
 The new Persuasion offers precision slide element alignment through the use of onscreen rulers in combination with pixel-level image movement. Persuasion lets the user select as many ruler guides as practical. A ruler guide can be easily placed over, behind or near an object and the object can be "snapped to" that guide for precision alignment. Alternatively, any object can be "nudged" a pixel at a time using the new nudge palette. An align/distribute features provides automatic positioning of text and objects.
 Persuasion 3.0 now offers the user access to a host of sound, animation and digital video special effects which can be selectively used to highlight each element on each slide -- graphics as well as text.
 With its new Autojump feature, Persuasion 3.0 lets the user interrupt a presentation and branch to another slide, another show or another application in response to audience questions. The user can quickly take an audience through higher-level points, when necessary, branching to slides that elaborate on topics, even to a QuickTime movie or the Excel spreadsheet from which data was derived.
 Persuasion supports built-in animation that lets the user specify direction, speed and play area for text, charts and graphics. Its improved layering control provides automatic highlighted builds of text, individual timing of layers and slides, and the ability to assign unique transition effects to each layer. While other programs offer automatic layering of text only, Persuasion automatically layers text, charts, tables and organization charts.
 Persuasion supports OLE and the Macintosh's Publish and Subscribe facility. Onscreen presentations can be freely distributed as runtime files that can be viewed on a Mac or PC using the updated Persuasion Player irrespective of the platform on which the presentation was created. The new Persuasion Player supports all of Persuasion's new advanced multimedia features as well as onscreen annotations that can be saved with a player file.
 The recommended system configuration for Aldus Persuasion 3.0 is a Apple Macintosh Hex or greater, Centris, LC III, PowerBook 160 or greater, or Quadra computer, 5 MB or more of RAM available to Persuasion; an 90 MB hard disk drive; and System 7 or later. Minimum hardware requirements are a Macintosh II or IIx, Classic II or Color Classic, LC or LC II, PowerBook 140 or 145 computer, 4MB of RAM available to Persuasion; and a hard drive.
 For printing hard copy, the recommended hardware is a desktop laser printer, for 35 mm slides, a desktop film recorder or a slide service bureau equipped for Macintosh files.
 Aldus expects to ship Persuasion 3.0 for the Macintosh to retailers in the United States and Canada by the end of the first half of 1994. Pricing and availability of the Windows version and localized versions for other markets will be announced later.
 Persuasion 3.0 will have a suggested retail price of $495 (U.S.). Registered users of Persuasion 2.12 or earlier versions will be able to obtain an upgrade for $150. Upgrades will be available directly from Aldus of from Aldus dealers. Customers can Place advance credit card orders by calling 800-685-3617.
 Aldus Corporation (NASDAQ: ALDC) creates computer software solutions that help people throughout the world effectively communicate information and ideas. The company focuses on three lines of business: applications for the professional publishing and prepress markets; applications for the general consumer market; and service and support programs for professional end-users. Aldus has subsidiaries in Europe, Asia and the Pacific Rim serving a worldwide network of dealers and distributors.
 NOTE: Aldus, the Aldus logo are registered trademarks of Aldus Corporation. Apple and Macintosh are registered trademarks and QuickTime is a trademark of Apple Computer Inc. PostScript is a trademark of Adobe Systems Inc.
 -0- 1/5/94
 /CONTACT: Belinda Young of Aldus Corporation, 206-386-8819/

CO: Aldus Corporation ST: California; Washington IN: CPR SU: PDT

TM -- NY007 -- 9201 01/05/94 08:51 EST
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Date:Jan 5, 1994

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