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ALDUS AND CREATIVE LABS ANNOUNCE PHOTOSTYLER AGREEMENT

 SEATTLE, Sept. 20 /PRNewswire/ -- Aldus Corp. (NASDAQ: ALDC) today announced that it has entered into a worldwide distribution agreement with Singapore-based Creative Technology Ltd. Under the terms of the agreement, Aldus PhotoStyler Special Edition will be bundled with the Creative OmniCD, the Sound Blaster DigitalEdge CD, the Sound Blaster Discovery CD 16, and the Sound Blaster Edutainment CD 16 multimedia upgrade kits offered by Creative Technology's U.S. subsidiary, Creative Labs Inc.
 Special Edition (SE) versions of PhotoStyler 1.1a and the forthcoming version 2.0 have a reduced feature set of the full product, designed for use with OEM products. PhotoStyler SE versions include the key features of image retouching, color correction, filters and special effects, image transformations, and other creative imaging capabilities for performing multimedia work on screen.
 Aldus PhotoStyler is the leading digital imaging program for Microsoft Windows, with 34 percent market revenue share (according to Pacific Media Associates).
 "This is a great strategic opportunity for two companies that have set high standards for multimedia and graphics in the computer software industry," said Rod Bauer, senior product marketing manager for PhotoStyler. "Creative Labs is a leader in the multimedia industry, and with this partnership, Aldus will be able to expand its commitment to becoming more involved in this market segment."
 "With the addition of Aldus' imaging software, we are able to broaden our spectrum in the multimedia market," said Greg VandenDries, vice president of sales for Creative Labs Inc. "Aldus PhotoStyler Special Edition allows our users to obtain complete solutions for the creation and incorporation of KODAK Photo CD images, as well as giving them a more professional design tool. This addresses the needs of many users who want to incorporate graphics, sound, video, and CD-ROM into their multi-media presentations."
 ABOUT THE MULTIMEDIA UPGRADE KITS
 The Creative OmniCD multimedia upgrade kit is designed to provide everything users need to expand their general computing horizons into the realm of multimedia. The kit contains a multi-session CD-ROM interface card, high-speed CD-ROM drive with 680MB storage capacity, and all the cables necessary to connect the drive to an IBM-compatible personal computer.
 The Sound Blaster DigitalEdge CD kit gives users a high-performance solution and provides multi-media playback with 16-bit sound. The kit contains the latest and most advanced Sound Blaster 16 with Advanced Signal Processing sound card, internal double-speed CD-ROM drive, and other productivity software, such as Microsoft Works for Windows, Macromedia's Action and Authorware Star presentation programs, and VoiceAssist, Creative Labs' speech-recognition software.
 The Sound Blaster Discovery CD 16 is an educational tool designed to satisfy the high-performance hardware and a wide assortment of CD-ROM software, including Creative WaveStudio, a Windows-based application that supports drag-and-drop, cut-and-paste, and multiple recording sources; Creative Soundo'LE, an object linking and embedding utility allowing the user to add speech or music to any application that supports OLE; and Monologue for Windows, a text-to-speech utility that reads text, numbers, and data from virtually any Windows application.
 The Sound Blaster Edutainment CD 16 is a comprehensive 16-bit multimedia kit featuring CD-quality audio and a double-speed CD-ROM drive that is multi-session Photo CD-compatible. The kit also contains a large selection of popular entertainment software, including The Software ToolWorks 21-volume Multimedia Encyclopedia.
 Each kit supports the new MPC Level 2 specification for multimedia.
 AVAILABILITY AND PRICING
 The Creative Labs multimedia upgrade kits for PhotoStyler Special Edition 1.1a are available immediately through Creative Labs' worldwide network of dealers and distributors. Suggested U.S. retail prices for the kit bundles will vary according to which kit is being bundled. Creative Labs will announce U.S. availability and pricing of the kits for PhotoStyler 2.0 later. For more information, customers in the United States and Canada can call 408-428-6600.
 The full-featured version of Aldus PhotoStyler is available from Aldus dealers in the United States and Canada for a suggested retail price of $795(U.S.). Any Creative Labs customer who purchases one of the multimedia kits bundled with Aldus PhotoStyler Special Edition will be eligible for an upgrade to the full version of Aldus PhotoStyler 1.1a or 2.0 for $150(U.S.). To purchase the retail version, to upgrade from the Special Edition to the full version, or to obtain more information about licensing OEM versions of PhotoStyler, customers and vendors can call Aldus Customer Services at 206-628-2320 in the United States and Canada. Elsewhere, they should contact their nearest Aldus representative.
 Creative Labs Inc. (NASDAQ: CREAF) is the U.S. subsidiary of Singapore-based Creative Technology Ltd. Creative Technology develops, manufactures, and markets a family of sound and video multimedia products for IBM-compatible PCs. The company's Sound Blaster system has become accepted as the universal sound platform for PC-based software. Creative Technology Ltd. was incorporated in 1983.
 Aldus Corp. creates computer software solutions that help people throughout the world effectively communicate information and ideas. The company focuses on three lines of business: applications for the professional publishing and prepress markets; applications for the general consumer market; and service and support programs for professional end-users. Aldus has subsidiaries in Europe, Asia, and the Pacific Rim serving a worldwide network of dealers and distributors.
 Aldus and the Aldus logo are registered trademarks of Aldus Corp. PhotoStyler is a registered trademark of U-Lead Systems Inc. licensed to Aldus Corp. Other product and corporate names may be trademarks or registered trademarks of other companies, and are used only for explanation and to the owners' benefit, without intent to infringe.
 -0- 9/20/93
 /CONTACT: Belinda Young of Aldus, 206-386-8819/
 (ALDC CREAF)


CO: Aldus Corp.; Creative Technology Ltd. ST: Washington IN: CPR SU: LIC

RB-IC -- SE003 -- 3484 09/20/93 08:50 EDT
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