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ALDUS ACQUIRES DIGITAL-VIDEO SOFTWARE COMPANY

 SEATTLE, July 27 /PRNewswire/ -- Aldus Corporation (NASDAQ: ALDC) today announced that it has acquired CoSA (The Company of Science & Art), a privately held developer of digital-video software tools for creating and manipulating moving images and graphics (multimedia) on a microcomputer.
 "This acquisition is an important extension of our strategic focus on professional graphics," said Aldus President Paul Brainerd. "CoSA's products complement our existing software solutions with new professional tools for producing multimedia. With CoSA's development expertise and core technology, we intend to accelerate the pace of our multimedia product introductions and our entry into electronic publishing."
 Based in Providence, R.I., CoSA was founded in 1990 to develop computer software for video, animation, and graphic arts professionals. The company has 14 employees. Its flagship product, CoSA After Effects (suggested retail price $1,295 U.S.), is a Macintosh program used primarily in video post-production to create broadcast-quality digital special effects and animations.
 "Since its introduction in December 1992, CoSA After Effects has been used by some of the world's best-known production companies, including Industrial Light & Magic and Paramount Pictures," said Enrique Godreau, Aldus principal engineer.
 "They're excited about this product because it can create digital effects and animations equal in quality to those produced on high-end computer systems costing $100,000 or more."
 CoSA also developed and markets PACo (PICS Animation Compiler), one of the first software technologies to allow users to compress and play digital-video and animations on a microcomputer.
 Acquisition terms
 Under the terms of the acquisition, Aldus has acquired all shares of CoSA, its complete product line, source code, copyrights, and trademarks for an initial payment of $1.6 million in cash and Aldus common stock. Additional payments of $1.6 million in Aldus stock are tied to specific CoSA performance objectives and other contingencies over the next two years. Aldus expects to take a one-time charge against third-quarter 1993 earnings of up to $2.3 million, or 13 cents per share. CoSA has become a wholly owned subsidiary of Aldus Corporation and will continue to operate from its Providence headquarters.
 "Aldus is an excellent match for CoSA," commented Bill O'Farrell, business manager of CoSA. "The product development and marketing infrastructure that made Aldus a force in print graphics will help us build markets for our products. Our goal is to rapidly add digital- video and animation professionals to Aldus' customer base."
 Future plans
 According to Godreau, CoSA's initial focus as an Aldus subsidiary will be the continued evolution of CoSA After Effects as a tool for professional video post-production. "We have every intention of delivering the sophisticated capabilities demanded by the video production professionals who have embraced CoSA technology," he said. CoSA has several related product announcements planned for later in 1993.
 In the long term, Aldus plans to incorporate CoSA's core technology into products that will help Aldus stake a new position in electronic publishing.
 "I don't believe print communications will go away in our lifetime, and Aldus will continue to build upon its leadership role in professional print publishing," Brainerd asserted. "Nevertheless, multimedia technology is giving our customers an opportunity to engage in a new form of publishing that integrates text and graphics with sound and motion. CoSA's expertise and technology will enable us to give professionals the tools they need to create multimedia content for this emerging form of electronic publishing."
 Aldus Corporation (NASDAQ: ALDC) creates computer software solutions that help people throughout the world effectively communicate information and ideas. The company focuses on three lines of business: applications for the professional publishing and prepress markets; applications for the general consumer market; and service and support programs for professional end-users. Aldus has subsidiaries in Europe, Asia, and the Pacific Rim serving a worldwide network of dealers and distributors.
 Aldus and the Aldus logo are registered trademarks and CoSA, CoSA After Effects, and PACo are trademarks of Aldus Corporation. Other product and corporate names may be trademarks or registered trademarks of other companies, and are used only for explanation and to the owners' benefit, without intent to infringe.
 -0- 7/27/93
 /CONTACT: Brad Stevens of Aldus Corporation, 206-628-2361/
 (ALDC)


CO: Aldus Corporation; The Company of Science & Art ST: Washington IN: CPR SU: TNM

LD -- NY007 -- 6063 07/27/93 08:51 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Jul 27, 1993
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