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ALBERTO-CULVER INCREASES CEDERROTH STAKE; GRANTS MARKETING LICENSE

 ALBERTO-CULVER INCREASES CEDERROTH STAKE; GRANTS MARKETING LICENSE
 MELROSE PARK, Ill., June 29 /PRNewswire/ -- The Alberto-Culver Company (NYSE: ACVA, ACV) has announced that it is increasing its ownership position in Cederroth International AB with the purchase of 1,769,462 Class B Cederroth shares from Molnlycke AB in a transaction to be completed tomorrow.
 The companies have also reached a separate agreement under which licenses Molnlycke currently holds to market Alberto-Culver hair care products in the Nordic countries will be terminated. Alberto-Culver plans to appoint Cederroth as its licensee in Scandinavia and to invest to build its hair care business in the Nordic markets.
 The total consideration for the share purchase and license termination is 60,161,708 Swedish krona (approximately U.S. $10.9 million) plus 212,500 shares of Alberto-Culver Class A common stock.
 The purchase brings Alberto-Culver's equity interest in the Stockholm-based consumer health and hygiene company to 94.5 percent and its voting interest to 98 percent. The company originally purchased a 25 percent interest in Cederroth in September 1991 and increased its share to 59 percent with a second purchase in April 1992.
 Goran Havander, managing director of Cederroth, commenting on the transaction said, "The addition of the Alberto-Culver hair care lines to our well-known first aid and consumer home products will greatly increase our strength in selling to the Nordic retail markets. The powerful trademarks of each company complement each other and are sold through the same outlets, which should increase our efficiency and maximize our selling strength." Cederroth produces a number of well- known consumer brands including SAMARIN, a market-leading antacid, and SALVEQUICK bandages.
 Leonard H. Lavin, chairman & CEO of Alberto-Culver, commented, "The strength of the Cederroth sales force, reinforced by our aggressive advertising and promotion efforts, will give us the platform to quickly build our hair care brands to the leadership position we enjoy in the United States, Canada, and a number of other worldwide markets."
 As previously announced, Cederroth International AB is expected to contribute approximately $110 million to Alberto-Culver's sales this fiscal year which will end September 30. The additional equity position will have little or no impact on Alberto-Culver profits for the balance of the fiscal year.
 -0- 6/29/92
 /CONTACT: Daniel Stone of Alberto-Culver 708-450-3005/
 (ACV) CO: Alberto-Culver Company; Cederroth International AB ST: Illinois IN: HOU SU: TNM


TQ -- NY040 -- 4676 06/29/92 11:35 EDT
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Publication:PR Newswire
Date:Jun 29, 1992
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