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ALASKA AIRLINES TO OFFER FREQUENT FLIERS TRIPLE MILES

 ALASKA AIRLINES TO OFFER FREQUENT FLIERS TRIPLE MILES
 SEATTLE, Sept. 10 /PRNewswire/ -- Alaska Airlines (NYSE: ALK; PSE) is offering members of its frequent flier plan bonuses of up to triple mileage on all of the carrier's operated flights as well as those of its sister carrier, Horizon Air.
 From Sept. 13 to Dec. 18, Mileage Plan members who complete eight flight segments will earn triple mileage on those segments as well as all others flown during the promotion. Double mileage is earned upon completion of four flight segments, and continues until eight flight segments are completed.
 A flight segment is defined as single-plane service between two cities, excluding intermediate stops. For example, Alaska's round-trip service from Los Angeles to Spokane, Wash. with connections in Seattle would qualify as four flight segments and double mileage.
 "This is the most attractive incentive available to frequent fliers because bonus mileage continues to accrue once the initial flight segments are flown," said Bill McKnight, Alaska's vice president of marketing.
 Mileage Plan members can at any time redeem bonus mileage for complimentary travel on Alaska or any of its frequent flier travel partners including British Airways, Northwest Airlines, SAS, Qantas and TWA. Other programs restrict bonus travel to specific dates, and require advance reservations and Saturday night stays, McKnight said.
 Seattle-based Alaska Airlines, celebrating its 60th anniversary, serves 39 cities in Alaska, Mexico, Russia and five Western states.
 -0- 9/10/92
 /CONTACT: Bill Ehrlich of Alaska Airlines, 206-431-7424/
 (ALK) CO: Alaska Airlines; Horizon Air ST: Washington IN: AIR SU:


JH -- SE018 -- 8270 09/10/92 18:36 EDT
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Publication:PR Newswire
Date:Sep 10, 1992
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