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ALASKA AIRLINES HAILS FARE SIMPLIFICATION

 ALASKA AIRLINES HAILS FARE SIMPLIFICATION
 SEATTLE, April 10 /PRNewswire/ -- Alaska Airlines is praising the


plan introduced yesterday to simplify the nation's air fare structure.
 "This is structurally and intellectually sound," said Ray Vingo, the airline's chief financial officer. "Unlike the old system, which completely destroyed the concept of value, this restores equity in the fare structure.
 "Moreover, the depth and breadth of the previous structure was complicated to the point of being chaotic.
 "Our only concern is whether the financially troubled carriers who attach little value to their service will continue to perpetuate the tumult we now have in the fare structure."
 Alaska is in the process of implementing the new, four-tiered structure on its Lower 48 route system and intends to extend the basic structure to Alaskan markets, Vingo said. Horizon Air, Alaska's sister carrier, also intends to adopt the basic structure.
 Seattle-based Alaska serves 39 cities in Alaska, Mexico, Canada, Russia and five Western states.
 -0- 4/10/92
 /CONTACT: Greg Witter of Alaska Airlines, 206-431-3799/
 (ALK) CO: Alaska Airlines ST: Washington IN: AIR SU:


SC -- SE002 -- 7237 04/10/92 12:35 EDT
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Publication:PR Newswire
Date:Apr 10, 1992
Words:186
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