Printer Friendly

ALAMO RENT A CAR INTRODUCES 24 HOUR 'SATISFACTION GUARANTEE'; BECOMES FIRST MAJOR CAR RENTAL FIRM TO BACK THE SALE OF ANY OPTIONAL PURCHASE WITH A 24-HOUR REFUND GUARANTEE AT THE COUNTER AND NO CHANGE IN RATES

ALAMO RENT A CAR INTRODUCES 24 HOUR 'SATISFACTION GUARANTEE'; BECOMES FIRST MAJOR CAR RENTAL FIRM TO BACK THE SALE OF ANY OPTIONAL PURCHASE WITH A 24-HOUR REFUND GUARANTEE AT THE COUNTER AND NO CHANGE IN RATES
 FORT LAUDERDALE, Fla., Jan. 22 /PRNewswire/ -- Alamo Rent A Car announced today that it is the first major car rental firm to back the sale of any of its optional products with a no-questions-asked, money-back guarantee in the first 24 hours of rental.
 Called "Satisfaction Guarantee", the new program gives renters the chance to simply change their minds about any optional purchase and receive a full credit for the purchase they wish to rescind directly at the rental counter. Rental charges for the vehicle itself are also guaranteed and will not be subject to change should renters avail themselves of the 24-hour guarantee credit.
 According to Alamo President Charles D. Platt, Alamo's Satisfaction Guarantee program is unique among industry majors and encompasses every optional purchase at the rental counter except the rental car itself. "It is our aim that not a single Alamo customer return a car to us with anything less than 100 percent satisfaction with our products and services," said Platt. "Alamo believes that this expression of confidence in our products, backed up by our willingness to guarantee satisfaction or issue immediate refunds, will enhance the company's competitive position in the minds of cost-conscious consumers."
 Alamo's Satisfaction Guarantee works like this: renters who purchase any optional products from Alamo, such as upgrades to larger vehicles, collision damage waiver, upfront fuel, or extended liability protection, may receive a credit for the option they wish to rescind by returning to the nearest Alamo rental facility within 24 hours of the rental for a full refund of any or all options purchased, excluding the base rental cost of the vehicle itself and any applicable taxes. Alamo is extending refunds on a "no-questions-asked basis," meaning that the customer does not have to express any reason for cancelling or rescinding the product, but may simply have changed his or her mind about its purchase.
 Previously, as is the norm in the industry, a customer's request for a refund would generally be communicated after the rental had taken place via mail or phone to the company's headquarters. There, a customer relations representative would investigate the circumstances of the request and then issue partial or total refunds, or credits toward future car rentals, depending on the facts involved. While renters have always had the option to return to the rental facility a day later and rewrite their rental agreements declining the purchase of an option, most car rental firms do not provide credits for the first day's purchase, and some even revert the basic rental charges to prevailing, not pre-reserved, rates.
 Alamo's options available for sale at its rental counters include: Waiver Savers (collision damage waiver) at $3.99, $6.99 and $9.99 per day for varying protection levels; upfront fuel at the prevailing local full-service gas pump price or less per gallon; Extended Protection of up to $1 million liability and uninsured motorist coverage at $6.99 per day; Personal Accident and Personal Effects Coverage at $4.99 per day; child safety seats at $3.50 per day and ski racks at $3.99 per day, and upgrades to larger size vehicles. Laws in certain states such as California, Texas, New York and Illinois limit the price or restrict the sale of certain car rental options.
 Alamo's full service customer relations center will still be available to receive and process inquiries with no changes in its present turn-around times or satisfaction policies.
 Alamo is the largest independently-owned car rental firm in the nation that also owns and operates all of its 99 U.S. rental locations.
 -0- 1/22/92
 /CONTACT: Liz Clark of Alamo Rent A Car, 305-527-6591/ CO: Alamo Rent A Car ST: Florida IN: LEI SU:


AW-SS -- FL011 -- 2415 01/22/92 15:05 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 22, 1992
Words:661
Previous Article:FIRST BANCORP ANNOUNCEMENT OF EARNINGS FOR THE PERIODS ENDED DECEMBER 31, 1991
Next Article:DAWSON FOREST TASK FORCE COMPLETES STUDY OF AREA EXPOSED TO RADIATION IN THE '50s AND '60s
Topics:


Related Articles
ALAMO JOINS DELTA FOR FREE DAY BONANZA; CUSTOMERS TO RECEIVE LOW FARES AND FREE ALAMO CARS
ALAMO PUTS THE TOP DOWN ON RATES FOR CONVERTIBLES
ALAMO JUMP-STARTS HOLIDAY TRAFFIC WITH $79 AND $89 A WEEK RATES; FOUR DAY RENTERS ARE ABLE TO TAKE ADVANTAGE OF THE BENEFITS
ALAMO GIVES SKI ENTHUSIASTS A LIFT; SKI CARD PARTNERSHIP AND SPECIAL FOUR-WHEEL DRIVE RATE MAKE SKIING MORE AFFORDABLE
ALAMO OFFERS TWO FREE DAYS TO DELTA PASSENGERS; CUSTOMERS WHO BOOK NOW TO RECEIVE LOW FARES AND FREE DAYS
ALAMO AND USAIR SPRING FOR LOW FARES AND FREE RENTAL DAYS; SPECIAL OFFER MUST BE BOOKED BY MARCH 31
READY...SET...LET'S GET PACKING! ALAMO CUSTOMERS TO RECEIVE FREE LUGGAGE WITH WEEKLY RENTALS
ALAMO GIVES DELTA PASSENGERS AN UNRESTRICTED, FREE DAY WHEN FLYING IN OR OUT OF SALT LAKE CITY; OFFER VALID UNTIL JULY 15
SOUTHWEST AIRLINES AND ALAMO RENT A CAR OFFER $19 DEALS
Alamo Rent A Car.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters