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ALAMO OFFERS FLORIDIANS DISCOUNTED RATES IN THEIR HOME STATE

 FORT LAUDERDALE, Fla., July 13 /PRNewswire/ -- Alamo Rent A Car, the number one car rental company in Florida, today announced specially discounted rates for Floridians renting in their home state. Effective today, Alamo will offer an economy car, such as the GEO Metro or similar car, for $15 per day, with unrestricted, unlimited mileage.
 According to Don Moonjian, Alamo vice president for Advertising, "Now Floridians can see all the wonderful attractions and destinations in our state in an Alamo car, and leave the family car at home." The discounted "Florida for Floridians" rate is available at all 18 Alamo locations in the state through August 31.
 The offer is being promoted through radio advertising in four markets: Miami/Fort Lauderdale, Orlando, Tampa/St. Petersburg, and West Palm Beach, and is available by calling a travel agent, or Alamo directly at 800-GO-ALAMO, and requesting Rate Code "FL".
 Alamo currently serves over 10 million travelers a year through 107 high-volume locations in the United States, plus 23 international locations in the United Kingdom and Switzerland. Alamo currently ranks fourth among all U.S. car rental companies based on fleet size and annual revenues, with a model year peak fleet of 150,000 cars in 1992. Alamo's revenues in 1992 were $870 million, up from $740 million in 1991.
 -0- 7/13/93
 /CONTACT: Kathy Bradley or Wendy Lester of Alamo Rent A Car, 305-527-4715/


CO: Alamo Rent A Car ST: Florida IN: LEI SU:

RC-JB -- FL001 -- 0750 07/13/93 09:09 EDT
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Publication:PR Newswire
Date:Jul 13, 1993
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