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ALAMO ANNOUNCES REMOVAL OF ALL LOGO I.D. ON FLEET NATIONWIDE; FIRST CAR RENTAL FIRM TO ISSUE SAFETY ALERTS TO ALL U.S. CUSTOMERS

 FORT LAUDERDALE, Fla., May 5 /PRNewswire/ -- The nation's largest independently owned and operated car rental company, Alamo Rent A Car, today announced the removal of all logo identification and logo license plates from its fleet nationwide. With every car on its 103 rental lots already converted to logo-free status, Alamo President Charles D. Platt states, "It is our intention that no customer leave an Alamo Rental Plaza(sm) with identifying logos or license plates advertising he or she is in an Alamo rental car."
 With the high summer travel season starting on Memorial Day weekend, the company has mandated a nationwide policy to deliver logo-free cars to its customers. "Alamo is uniquely positioned to guarantee a logo- free policy nationwide because it is the only major car rental firm that is 100 percent corporately owned and operated. Because we have no franchisees or licensees, all of our locations are able to respond quickly to such a policy change," stated Platt.
 For customers who currently have cars on rent which still have an Alamo logo on the exterior, Platt says they may return to the nearest Alamo location, and the company will remove any logos on the outside of the car. "The only remaining cars with logos on the license plates or bumpers are cars already rented, or cars which are overdue," continued Platt.
 In Florida, Alamo is nearing completion of removal of all "Y" and "Z" lease-designated license tags issued by the state of Florida, and the company anticipates a completely generic-tagged fleet in the state by May 15. Alamo adopted a logo-free vehicle policy in Florida in late February.
 Alamo Will Be First to Distribute Traveler's Safety Alert in U.S.
 Alamo also announced today that it will be the first car rental firm to develop and distribute nationwide a multi-lingual Traveler's Safety Alert to every customer at the time of rental. The alert includes descriptive examples of ploys criminals have used to divert the attention of travelers or cause them to leave their vehicles. Also included will be a list of personal safety reminders while traveling.
 Alamo plans to work in cooperation with national safety and law enforcement agencies across the country to develop appropriate safety messages pertinent to the most popular travel cities in the United States, and will include recommendations to make the trip a safer experience.
 The Traveler's Safety Alert will be produced in the form of a multi- lingual flyer personally handed to each customer by their rental agent. Distribution will be firmly in place in advance of the Memorial Day Weekend, May 28-31, 1993.
 Alamo currently serves over 10 million travelers a year through 103 high-volume locations in the United States, with 22 international locations in the United Kingdom and Switzerland. Alamo currently ranks fourth among U.S. car rental companies in terms of peak fleet size and annual revenue, with a model year peak fleet of 150,000 cars in 1992.
 Text of the Traveler's Safety Alert follows:
 TRAVELER'S SAFETY ALERT
 Alamo Rent A Car is firmly committed to you...our customer. We know sometimes, when people travel, they might have a tendency to drop their guard. That's why we wanted you to be alerted to the actions you can take to reduce the possibility of crime. We urge you to review the safety information below before exiting this Alamo facility:
 -- According to law enforcement officials, criminals have used a number of ploys in various cities to distract motorists or get them to stop. Some of these methods may include:
 1. Yelling, honking, or pointing at your car as if something is
 wrong with your vehicle.
 2. Motioning or asking you to stop and lend assistance.
 3. Flashing headlights at your vehicle.
 4. Bumping your vehicle from behind.
 If any of these techniques occur, do not pull over or stop. Instead, drive immediately to the nearest service station or well- lighted public area and call the police (911).
 -- Ask for specific directions to your destination, including applicable expressway entrance and exit numbers, before you leave the rental counter. Do not leave the plaza without a clear understanding of how to get to your destination. Be sure to take a map with you.
 -- If you become lost, do not pull over on the side of the road to study your map or directions. Instead, drive to the nearest well- lighted, populated, public place such as a service station or restaurant.
 -- Keep doors locked and windows up when driving and when parked.
 -- Do not pick up hitchhikers under any circumstances.
 -- Locking purses, wallets, luggage and valuables in the trunk or glove compartments should be a rule of thumb. Make sure your valuable items are out of sight before leaving our facility.
 -- Just as with your family car, familiarize yourself with the location of your vehicle's safety equipment such as hazard lights, spare tire and door locks before leaving the Rental Plaza. Remember to always fasten your seat belt.
 -- Always park in well-lighted areas. Check inside and underneath your vehicle before entering the car. When you approach the vehicle, make sure your keys are already in your hand.
 -- In the rare event that you suspect you are being followed, go to a well-lighted public area and call the police (911).
 -0- 5/5/93
 /CONTACT: Kathy Bradley, manager of public relations of Alamo Rent A Car, 305-527-4715/


CO: Alamo Rent A Car ST: Florida IN: LEI SU:

JB-SB -- FL001 -- 4698 05/05/93 08:05 EDT
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Date:May 5, 1993
Words:911
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