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ALAMO ANNOUNCES OPENINGS IN SWITZERLAND; BECOMES ON-AIRPORT CONCESSIONAIRE IN GENEVA AND ZURICH

 FORT LAUDERDALE, Fla., Jan. 28 /PRNewswire/ -- Alamo Rent A Car has opened on-airport locations in Geneva and Zurich, marking its first entry in the Swiss car rental market. The move represents Alamo's first mainland European expansion in the company's history, and Alamo's first new locations outside the United States since the company's shareholders acquired Guy Salmon (now Alamo Rent A Car UK Ltd) in the United Kingdom in 1989.
 Alamo was awarded on-airport concessions in both Geneva and Zurich Airports, and will feature a brand-new fleet of Opel models, including a winterized fleet, and optional ski racks. As in the U.S. and U.K., Alamo offers unlimited free mileage with every rental, a policy which is unique to the Swiss market. Cars rented from Alamo Rent A Car AG can be driven throughout Switzerland and into neighboring countries Italy, Germany, Austria, France, Liechtenstein, Belgium, Luxembourg and the Netherlands. There are no drop charges between Alamo's two Swiss locations.
 According to Alamo President Charles Platt, the openings mark the next step for Alamo to expand outside the United States. "The U.K. was a stepping stone for Alamo in expansion, and we hope to take what we've learned from operating in the British Isles and apply it to the Swiss market."
 Alamo currently serves over 10 million travelers a year through 122 high-volume locations in the United States, the United Kingdom and Switzerland. Alamo currently ranks fourth among U.S. car rental companies in terms of fleet size and annual revenue, with a model year peak fleet of 150,000 cars in 1992. Alamo's estimated revenues for 1992 were in excess of $850 million, up from $740 million in 1991.
 Alamo's Geneva location is open daily from 7 a.m. to 9 p.m., and the Zurich location is open from 7 a.m. to 10 p.m. daily. Alamo will also remain open to meet all customers with reservations on late arriving flights at Geneva and Zurich Airports.
 Reservations for Alamo Rent A Car AG in Switzerland can be made through the computer reservations systems, or by calling Alamo toll free in the United States, at 800-327-9633. In Switzerland, dial 01-271-8171. Alamo guarantees all of its rates, including those for Switzerland, at the time of reservation in Switzerland.
 -0- 1/28/93
 /CONTACT: Kathy Bradley, manager of public relations of Alamo Rent A Car, 305-527-4715/


CO: Alamo Rent A Car ST: Florida IN: LEI SU:

AW-JB -- FL002 -- 0031 01/28/93 07:59 EST
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Date:Jan 28, 1993
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