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AKA Acclaim Ships 'BMX XXX' For Xbox.

Business/Entertainment Editors

GLEN COVE, N.Y.--(BUSINESS WIRE)--Nov. 13, 2002

Hottest Title of 2002 Available Now In More Than

15,000 Stores Nationwide; More Than 2,000 BMX Tricks,

Hilarious Characters, Outrageous In-Game Events and

Beautiful Women of `Scores' Mark Exciting New Era in

Interactive Entertainment

The wait is finally over for the hottest, most talked about video game of the year, as AKA Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that it has shipped BMX XXX for the Xbox(TM) video game system from Microsoft. Currently available in more than 15,000 stores nationwide, BMX XXX is a satirical romp in the style of such popular films as "American Pie" and was designed specifically for today's predominantly mature gaming audience.

"BMX XXX marks a groundbreaking moment in interactive entertainment that illustrates how video games have gotten older and capable of delivering pure entertainment on par with feature films and television," said Ben Fischbach, Senior Brand Manager for AKA Acclaim. "We are thrilled to launch this title, which we believe will be a `must-have' for Xbox owners this holiday season."

From the pages of The Wall Street Journal, The New York Times and USA Today, to the national broadcast audiences of "CNN" and "The Howard Stern Show," BMX XXX has quickly become the hottest video game of the year. BMX XXX combines outrageous Hollywood humor and characters, beautiful women from New York's famous Scores club, incredible arcade action and a dynamic soundtrack from today's top recording artists to deliver an unparalleled interactive entertainment experience. The version for the PlayStation(R)2 computer entertainment system has been edited to eliminate the topless nudity, while versions for Xbox and Nintendo GameCube(TM) will contain topless nudity.

BMX XXX continues to garner high praise from the media, who had the following to say:

"BMX XXX delivers." - Game Informer

"BMX XXX never takes itself seriously for a moment. If

movies like Animal House is your idea of comic genius,

then BMX XXX was made for you. Boobies, brash humor

and BMX bikes. This game has it all." - IGN.com

"Is BMX XXX all it's cracked up to be? Absolutely. This title

represents the very beginning of a new direction for the console

game industry. A new world of gaming has been unlocked, and indeed

our lives will be changed again." - Silicon Magazine

BMX XXX is currently available for Xbox at a suggested retail price of $49.99. The game will be available for the PlayStation(R)2 computer entertainment system and Nintendo GameCube(TM) on November 18 and November 29, respectively, each at suggested retail prices of $49.99. In order to ensure that consumers have their copy the day the game ships, the Company encourages consumers to pre-order BMX XXX or visit any of the 15,000 authorized nationwide retail outlets carrying the product. For more information on BMX XXX, please visit www.bmxxxx.com.

About AKA Acclaim

Action sports are about freedom of expression, authenticity and extreme athleticism, all of which are the cornerstones of the AKA Acclaim brand. Products under the AKA Acclaim banner are designed to push the technological envelope and entertain action sports enthusiasts, while maintaining the authenticity and credibility of the sport and those who play them. Titles under the AKA Acclaim brand include, Aggressive Inline(TM), BMX XXX(TM), ATV Quad Power Racing(TM) 2 and Supercross.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.

The statements contained in this release which are not historical facts, are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward- looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended August 31, 2001, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

About Xbox

Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe, Australia, New Zealand and Mexico.

Nintendo GameCube and the Nintendo GameCube logo are trademarks of Nintendo. (c) 2001. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2002
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